How Google reacted when Steve Jobs announced the iPhone

The Atlantic ran this excerpt from Fred Vogelstein’s book, Dogfight: How Apple and Google Went to War and Started a Revolution. This looks really good.

By January 2007, they’d all worked sixty-to-eighty-hour weeks for fifteen months—some for more than two years—writing and testing code, negotiating soft­ware licenses, and flying all over the world to find the right parts, suppliers, and manufacturers. They had been working with proto­types for six months and had planned a launch by the end of the year . . . until Jobs took the stage to unveil the iPhone.

Chris DeSalvo’s reaction to the iPhone was immediate and visceral. “As a consumer I was blown away. I wanted one immediately. But as a Google engineer, I thought ‘We’re going to have to start over.’”

And this on Andy Rubin’s reaction:

On the day Jobs announced the iPhone, the director of the Android team, Andy Rubin, was six hundred miles away in Las Vegas, on his way to a meeting with one of the myriad handset makers and carriers that descend on the city for the Consumer Electronics Show. He reacted exactly as DeSalvo predicted. Rubin was so astonished by what Jobs was unveiling that, on his way to a meeting, he had his driver pull over so that he could finish watching the webcast.

“Holy crap,” he said to one of his colleagues in the car. “I guess we’re not going to ship that phone.”

I’ll say!