Pantone color of the year Posted on Thursday, December 5th, 2013 at 12:18 pm. PT Written by Jim Dalrymple Radiant Orchid. In other words, Purple. Canucker Coincidence, the Loop? I think not. Terry No, Jim. It’s radiant orchid. Moeskido Pantone made a brilliant decision some years ago by insinuating itself into the fashion world’s obsession with both specificity and abstraction.