JCPenney: forward to the past!


Here’s my JCP story. It’s loaded with the things we love about this business: drama, crushed dreams, out-of-control egos and unintentional comedy.

Segall is a guy who was there and his timeline of the frequent missteps at JCP show a company and a board of directors that has no idea what they are doing. I predict JCP will not be around in less than ten years.