This is what Spotify pays artists

Spotify prefers to break down payouts in terms of monthly activity. In July, a “niche indie album” garnered $3,300, whereas a “global hit album” awarded the unnamed artist $425,000. Based on the company’s projections, these numbers will increase exponentially as the subscriber base grows.

I have to admit, this is pretty good. I’ve been vocal about subscription services and making sure artists get paid, so these numbers are interesting. One question I do have—for Spotify or the artists—why is there such a difference between these numbers and the reported “$10 for a million plays” type of stories that were making the rounds.