When you buy a car, you expect it to come with a battery. Not with Renault’s new electric Zoe. You have to rent the battery. And, supposedly, if you don’t pay the monthly rental fee, Renault can remotely prevent your battery from charging.
It’s part of a larger product strategy through which the Zoe collects huge amounts of data on your driving and ships it all back to the manufacturer.
I can’t imagine this strategy being successful. Who would buy into this scheme?