Jony Ive book looks good, just lighten up on the marketing

I think the world of Jony Ive. When I heard that Leander Kahney was working on a book about Sir Jonathan, I got excited. But this marketing approach is over the top. Watch the video trailer below. It ends with this line:

Did we give credit to the wrong guy?

Yeesh. Big splash of cold water. The book deserves better than this.