iPad activations increase 200% at AT&T

Ralph de la Vega, president and CEO, AT&T Mobility:

“iPad activations on AT&T increased more than 200% over the past three days compared to last year’s launch weekend, driven by consumer excitement around the new iPad Air and the popularity of AT&T Mobile Share, which lets customers add an iPad to their existing data plan for just $10 a month. We also saw strong demand for AT&T Next, which offers customers an iPad for $0 down on the nation’s fastest and most reliable 4G LTE network.”

I wish they would give some numbers—that statement feels like something Amazon would do. The obvious question is 200% of what?



  • BC2009

    I don’t think Apple is going to give any numbers because it would provide insight for comparing iPad mini to iPad Air share of total iPad sales. Apple has been very strict about not letting competitors know how their individual products are doing for them. This was the same reason we did not get iPhone 5c preorder numbers from Apple.

  • G

    Obviously, 200% of what they announced as record iPad activations last year (no number given). Best guess then is somewhere between 1 and 40 million.

  • monkeyrun

    200% of what is only meaningful for AT&T. As a user, I don’t really care if the iPad users is on Wifi or Cell data.

  • tylernol

    if last year’s launch weekend they sold x iPads, this year they sold 3x iPads.

    • James Hughes

      Squared of course.

  • http://www.johncblandii.com John C. Bland II

    Great for Apple but I feel for the users. I’d destroy my data plan if I put my iPad on it, when I was with AT&T, since I only use it for consumption (mainly video).

    • http://www.johncblandii.com John C. Bland II

      Oh but the $0 iPad is bonkers.