Doubling down against the iPad

John Gruber talking about Microsoft’s Frank Shaw:

Betting against the iPad as a device on which people can work, for any meaning of “work”, is a bad bet in the long run. Shaw though, is doubling down on just that bet.

Shaw would do better by getting Microsoft to make a product that people actually want to buy.



  • Jason M

    Shaw is making it a zero-sum game. Typical MS attitude: to win, we have to own it all.

    • Dmitri

      Yes, remember when Ballmer was saying that even ONE iPad in existence was “too many”? It’s always zero-sum for them, and they must have ALL of it.

      And at the same time, they really seem to believe that their brand is well-loved, not merely tolerated. So strange.

      • Moeskido

        Not at all strange for a company that’s run by Sales guys.

  • Chris

    And the version of Office included for free with the Surface RT / Surface 2 is still the non-commercial version, right? If you want to do any real work you have to have a full license:

    As sold, Office 2013 RT is not designed for commercial, nonprofit, or revenue-generating activities. However, organizations who purchase commercial use rights or have a commercial license to Office 2013 suites that include Outlook can use Office 2013 RT for commercial, nonprofit, or revenue-generating activities.

  • stsk

    The last gasp of the monopolist… “You vill luff us… or ELSE!!!”

  • Leon Green

    Comes across very defensive…which is odd as Pages etc is no real threat to Office given how entrenched the latter is.

    • tylernol

      when Microsoft has no significant market share in phones or tablets, their Office monopoly is ripe for disruption, both in mobile and in the traditional PC market.

      • rattyuk

        The point was that Microsoft thought that withholding Office from the iPad would give them a competitive advantage with their solution. Unfortunately for them it just taught everyone that they didn’t need Office.

      • Jeff

        That’s Microsoft’s fault for not releasing Office on the dominant mobile platform.

  • Jeff

    You know why Microsoft’s not cool? Because relentless focus on work instead of play. This blog post from Frank Shaw is a perfect example of that.