Apple hires Burberry CEO as Senior VP of Retail and Online Stores

Tim Cook announced that Angela Ahrendts, CEO of Burberry, will be joining Apple in a newly created position, as a senior vice president and member of the executive team.

Ahrendts will have oversight of the strategic direction, expansion and operation of both Apple retail and online stores, which have redefined the shopping experience for hundreds of millions of customers around the world. Apple retail stores set the standard for customer service with innovative features like the Genius Bar®, Personal Setup and One to One personal training to help customers get the most out of their Apple products.

Ahrendts will start in the Spring. Let’s hope she can bring some stability to the position. Ron Johnson really built the retail foundation at Apple, leaving in 2011 for an ill-fated run at JC Penney. John Browett replaced Johnson, but was at Apple less than a year.