InterBrand does this study every year.

Apple Inc.’s brand value jumped 28 percent to $98.3 billion, Google Inc. (GOOG) is now in second place at $93.3 billion, and Coca-Cola Co. has slipped from the top seat after 13 years to third place at $79.2 billion.

The annual study, closely watched by the industry, determines a brand’s value by examining its financial performance, role in influencing consumer buying and ability to secure earnings. The Top 10 is rounded out in descending order by IBM, Microsoft, GE, McDonald’s, Samsung, Intel and Toyota.

Pretty interesting.