Apple overtakes Coca-Cola as most valuable brand

InterBrand does this study every year.

Apple Inc.’s brand value jumped 28 percent to $98.3 billion, Google Inc. (GOOG) is now in second place at $93.3 billion, and Coca-Cola Co. has slipped from the top seat after 13 years to third place at $79.2 billion.

The annual study, closely watched by the industry, determines a brand’s value by examining its financial performance, role in influencing consumer buying and ability to secure earnings. The Top 10 is rounded out in descending order by IBM, Microsoft, GE, McDonald’s, Samsung, Intel and Toyota.

Pretty interesting.

  • EVula

    Man, just imagine how much better they’d be doing if they weren’t doomed.

  • Moeskido

    How exactly does IBM influence consumers these days, except as a cliché?

  • Stu Mark

    Someone on my FaceBook feed remarked, ” Except that, unlike Coke and Kleenex, nobody walks into a computer or electronics store & says “I’ll take an Apple.”

    • Nick S

      However, people basically referred to MP3 players as iPods. I’m sure there are a lot of people who refer to all computers as Macs.

      Also, I’ve never referred to soda in general as coke nor tissues as Kleenex (I buy Puffs, anyway).