Inside the fall of BlackBerry

The Globe and Mail:

This investigative report reveals that shortly after the release of the first iPhone, Verizon asked BlackBerry to create a touchscreen “iPhone killer.” But the result was a flop, so Verizon turned to Motorola and Google instead.

Mr. Lazaridis opposed the launch plan for the BlackBerry 10 phones and argued strongly in favour of emphasizing keyboard devices. But Mr. Heins and his executives did not take the advice and launched the touchscreen Z10, with disastrous results.

Fascinating article about the demise of a once great brand.

  • satcomer

    Blackberry/RIM failed when Microsoft sold its Domain Sync to Apple then Google starting in Server 2008s2. Business learned slowly they didn’t need BlackBerry server licenses anymore if they went to Apple, Android since Microsoft Server recognizes natively Apple, Google phones.

    • DJ

      You should read the full article. There are a lot of reasons for the failure aside from licensing.

      • satcomer

        What I saw was a company that moved WAY to slow with the times. You will find this in most ANY companies that fails.

        • I think this is the key point. They sat still, like Palm did in 2002 before them.

  • Moeskido

    “I can’t imagine what the employees must be thinking. Everyone is talking about the most likely scenario being that it will be broken up and sold off for parts. What will happen to the Waterloo region, or Canada? What company will take its place?”

    Paging RIM fans who are still holding out.

    • Scott Falkner

      “… What company will take its place?”

      There’s the problem in a part of a sentence. RIM’s place has already been taken.

      • The previous sentence also shows another problem RIM has: Canada is just not that dependent on RIM. They’ve had their heads up their asses for years, well before 2007.

        That said, they were the option that could have (probably) avoided NSA tapping. Oh well.

        • Moeskido

          And they did employ an impressive number of people. It’s never easy to lose such a substantial tax base or point of pride.

          • An impact to the Waterloo region, for sure, but Canada wide? Those people aren’t going to just vanish; they’ll get other tech jobs, or even start their own companies.

            Don’t get me wrong, it’s an IMPACT, but it’s not like those people were killed and will never contribute again.

  • dvdphn

    Visited the UWaterloo campus a couple times since I graduated in 2008. It has changed, but the student body in general has stayed the same. The city seems the same as well, (but they do have an Apple store there now).

    Don’t know if another hardware plus software company will build up in place of RIM/Blackberry, because software is easier to do, (and can be done almost anywhere).