Apple announces special event for September 10

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Apple on Tuesday sent out invites for a special event to be held on September 10, 2013 at the company’s Cupertino, Calif. headquarters. According to the invitation I received today, the event will start at 10:00 am PT.

It is widely expected that Apple will introduce a new iPhone at the event.

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84 thoughts on “Apple announces special event for September 10”

  2. Marco Arment said it best:

    “[Apple] could release a revolutionary 60-inch 4K TV for $99 with built-in nanobots to assemble and dispense free smartwatches, and people would complain that it should cost $49 and the nanobots aren’t open enough.”

  4. “The suggestion of a bokeh background tells us that Apple is actually relocating its headquarters to Boca Raton, Florida.”

  5. Looking forward to seeing the spec and price of the new ‘plastic’ / cheaper iPhones. I think they want to flood the market with them and get iOS into people’s hands which could only currently afford an Android smartphone.

    I think this will work.

  8. Hmmm… I count 9 colors there (not including ones that are shades in the “venn” sections of the circle intersections)… so 9 iPhone 5c colors + white I guess…

  9. ‘This should brighten everyone’s day” Clearly indicates the new iPhone 5S will be made entirely of light beams. #AppleInvitationAnalysis

  12. You did SEE the invitation, didn’t you…? No “straight man” approved THAT background, girlfriend.

  16. i dont think apple wants to “flood” the market with cheap phones. its not their style. iphone 5C will be more like the ipad mini. it’s king of the midrange and priced accordingly.

  17. OK. Let me re-phrase that : “Why are so many people buying Android phones!??”

    “They’re cheaper”

    “OK, let’s make an iPhone from cheaper materials!”

    “OK!!”

    ?????

    4: Profit.

    🙂

  20. Question Jim, when you give a “Yep” for one of these events, do you already have your flight and hotel booked and laugh and laugh and laugh as you watch the prices skyrocket?

  21. Think the red purple blue green yellow blue circles on right of apple logo intentionally make a number 7 shape for ios7?

  22. Don’t be silly. Clearly, it’s a subtle clue. You see, bright is associated with light. What they’re actually telling you is the iPhone 5S will be made out a revolutionary new material, rumoured to be carbon nanotubes weaved around an incredibly new alloy.

    Or maybe the LED is 25% brighter. Hard to tell.

  23. I count 14 different colors if you count the white with grey outline circles as a single color. There are 3 distinct reddish colors, 3 distinct blues, 2 distinct greens, 2 distinct purples, 1 yellow, 1 orange, 1 grey (behind the top of the apple logo, and 1 white with grey outline.

  25. No, no, no it means that Roy Lichtenstein is being resurrected and given Jony Ives’ old job. Bring on the benday dots.

  27. Obviously, iPhones in a range of colors, but “brighten everyone’s day” could also be a nod to a lower price point than we expect, as in “Hey, all you folks suffering with cheap Android phones, this will brighten your day.”

  33. Don’t need one.

    Colored circles – iPhone 5C colors (we already knew that)

    Circles – Home button theme

    Silver-ringed “white” circle – iPhone 5S fingerprint scanner/detector home button thingy (matches Clayton Morris’s reporting).

    Done.

    Sure, you can draw “5S” when you “turn the invite over” like some have, but I’ll save that for the experts.

  36. Naah @Shawn, the following colored dots mean…Bring your own pajamas coz it’s gonna be a lot or sleep 😀

  38. Remember when these “special” events were actually a surprise? When we were giddy with anticipation at what SJ would announce? The supplier channel leaks, although likely impossible to contain, have taken some of the magic from Apple.

  39. This site is reporting 10 PT, implying that it is daylight savings time, a given considering that we are currently in daylight savings time.

    Cult of Mac and 9to5 Mac are reporting 10 PST. Either they are those kind of stupid people that insist on putting standard time in there even though we are not on standard time (a great majority people do this), or someone decided to be funny and express it in standard time so that the unobservant would be an hour late.

    Thoughts?

  41. The magic actually happens once a user holds the device in his/her own hand, and the bonding begins. The emotion underlying surprise sustains this critical interaction, and replaces any letdown over “spoilers”.

  42. There is no amount of hype that can replace the feel of the actual product in your hands, but I can tell you from having had the fortune to attend a couple of Steve Job keynotes and product unveilings, plenty of magic happened in that room. It then translated to incredible media attention and public fascination that drove a lot of product interest. For sure none of that matters if the product doesn’t ultimately deliver, and fortunately for Apple and its users they usually do.

  45. The multiple colours and the occasional white/silver circle clearly indicate that this is a blood spatter pattern resulting from the cutting of the carotid artery of one of Apple’s unicorns.

  46. the different dot colors obviously signifies the new apple iphone 5C lineup which will come in different assortment of bright colors.

  47. If you’re on a Mac, use the digitalcolor meter utility built in to see there are 17 different hues, not including the white.

  48. I HATE HATE HATE myself for saying this – it looks like bubbles to me.

    Bubbles … champagne? OMG OMG OMG champagne coloured iPhone!

  52. They should really make an iMac in multiple different colors – kinda like their dots. Now THAT would be cool!

  53. I have a strange feeling that the iphone 5S will be replaced with the 5C, and that will concern me, anyone help me out here for clarification???

  54. Obviously, the next iPhone will be a sphere.
    Like the communication devices in “V”.
    Holographic, biometric, blue energy.

  55. i wish all the leaks were never, leaked, because it ruins the momentum of expecting something new when you probably already have an idea of whats going to be announced, and plus other companies use leaks and stuff to determine how they plan to do better to make apple look bad, life sucks sometimes

  58. Dippin’ dots! The next version will be a phone made for astronauts that you can get at your nearest Apple store

  67. The circles are not in a strategic shape. Did you not know, they now have chimpanzees in the creative department. Humans ran out of ideas…

  69. Microsoft could have built a better software than Skype. 🙂 Microsoft bought Skype’s network rather users not skype software

  70. Only if it’s complicated, I thought. This one’s more like connecting the dots then solving any big cryptographs or even riddles.

  73. Ah yes, like those dastardly rumor sites like The Wall Street Journal, The New York Times, and CNN. Basically, don’t read the news.

  76. The only reason you’re not surprised is because you treat the rumours seriously. So instead of being surprised, you get dismayed when the rumours are proven bullshit again and again.

    I honestly don’t know why anyone bothers with rumours anymore. We haven’t had good quality rumours since ThinkSecret.

  77. I think you’re a bit behind the times on “rumors”. This isn’t the old days when you had to scour questionable rumor sites for tidbits of Apple info that ended up being wrong 99% of the time. Other than Daring Fireball and The Loop, I don’t read any Apple sites and mostly pick up on Apple news through Zite on the iPad. These days, due primarily to component leaks overseas, you can see much of what Apple has on tap for the event in regular news sites. We’ve seen the 5c phone boxed and unboxed in photos and videos, the new gold 5s, and the back panel of the new iPad. And yes, when I see a video of a fully packaged 5c, I treat it “seriously”. Or at least I believe that’s what we’ll see at the Apple event.

    MacLife posted an article yesterday lamenting much the same, although they posit it’s acutally a positive: http://www.maclife.com/article/columns/why_there_wont_be_any_surprises_next_weeks_iphone_event

  78. And how often is it accurate? I think they were right(-ish) on the iPhone 5, but not the 4, 4S or any of the iPads.

    Seriously not worth getting excited about.

  79. Apple is buy Hue off Philips. Explains the brighten, the colors, even the dots.

    You heard it here first.

  80. There will be no 5C or whatever, Apple knows how to sell high. They just don’t want everyone to owe an iPhone. Any master in marketing will say, best way of marketing is selling high.

  81. I can’t understand all this fuss about the cheapness = bad quality of 5c. if we keep the ipad mini vs. ipad retina price ratio, the 5c should cost 420 $ instead of the 649 $ of the current 5. which, in fact, is not “that” cheap.

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