iTunes Festival: Music matters to Apple Posted on Monday, September 2nd, 2013 at 7:32 am. PT Written by Jim Dalrymple An article I wrote for Fortune on Apple’s motivation for doing the iTunes Festival. satcomer Why Fortune Jim? They are well known on posting anti-Apple anything writers. They don’t do real reporting anymore and are now just like any biased blog now! DanielSw Did you read Jim’s article? It wasn’t anti-Apple. Short, sweet, and to the point. I’ve had similar thoughts to Jim’s as to why the iTunes Festival is designed like it is. Apple must be happy with the results as this year’s festival has the same format as last year’s. I think it also represents a significant public relations coup which no other company could pull off nearly as well.