Once a company succumbs to it, bloat seeps through its veins. A round of layoffs becomes a “Strategic Talent Re-Architecture”, sharing a link becomes “Internal Socialising”, or “Knowledge Cross Pollination”. You no longer “think about things” any more you “incubate them internally”. If you’re thinking about them really hard, you’re now “deep diving to disambiguate”.
Wonderful article. Bloat is everywhere.