The inside story of the Moto X

Great piece by Steven Levy.

  • jimbotomy

    After reading about the Moto X, I hope it does well, especially if it comes at the expense of Samsung. For whatever it’s worth they seem to have really thought about the design of the phone’s hardware and software and how it can be better, rather than being satisfied with a specs-first approach. I don’t think it will do well, not among the Android crowd, but one can only hope.

  • The Silver Fox

    I don’t fancy a phone which listens to everything I say, but I’m sure the NSA loves this thing…now they can listen to your “offline” conversations as well as reading your emails, texts etc

    The notion that the phone only listens for the words “Google Now” is nonsense. The phone must analyze everything the user says in order to know when the user is using the words “Google Now”

    • Tvaddic


      A phone that is collecting everything you say and sending it would have absolutely horrible battery life. Besides this is a feature that is cut off by default. And if the NSA wanted to know everything you were saying wouldn’t they made that a feature of EVERY PHONE, just because it doesn’t respond doesn’t mean it isn’t listening they all have microphones. Lastly if phones were collecting everything you say manufacturers wouldn’t bring that to attention with features like voice control, Siri, Google Now etc.

  • Wow…that was quality writing/reporting.

    I may just get this one. I love my Nexus 4 but several things appeal to me about the X, namely quick camera and Now access. I don’t mind the listening as I’ve heard bits on the implementation and I’m a serial optimist so I trust easily. 🙂

    • GFYantiapplezealots

      I really feel sorry for you dude.

  • Moeskido

    Nice article, and I seriously wish the new phone well.

    But I love the quotes from Motorola execs about how the company “resonates” with consumers, and how nobody buys products because of incremental improvements to Android.

    I also love the continuing use of the word “innovate” in place of “pay attention to.”

    • I think everyone who owned a cell phone between 98 and 05’sh has owned a Motorola device. When you hear Motorola you probably think cell phone. That’s about the only resonating I could think of when I read that bit.

      Innovation has been over used for about the last decade, especially in my field.

      • Moeskido

        No. When tech nerds hear “Motorola,” they think of cell phones and electronics (including those that are cursing out their last Motorola phone). When the much greater population of ordinary consumers hear “Motorola” their eyes glaze over while they wait for you to stop proselytizing whatever it is you’re enthusiastic about at the moment.

        • When I hear “Motorola” I’m sufficiently nerdy to think 8-bit processor.

        • As expected Moeskido, non-techie people in my circles think phone:

          (aside from Sierra being crazy as she always is)

          • Moeskido

            And aside from the validity of your population sample.

          • I bet if you poll your peeps you’d find some of the same. It isn’t that I think they are synonymous w/ phones but I’m willing to bet most people know them by phones than anything else.

            [their set-tops and modems in the mix too]

          • Moeskido

            Most anybody I’d know who’d actually recognize the name would likely chalk it up to a purchase they didn’t base upon the brand name, but simply on what was available and cheap at the time.

            And how about “resonance”? Will consumers harbor particular feelings about the brand?

          • That’s my point. 😀 Thx.

            Now, the resonance may not be too great. LOL. That I can agree on.

            People get emotional w/ brands (just peep the fanboi arguments back/forth on Loop comments) so I’m sure they’d feel something towards Moto…no clue whether positive or negative.

          • Moeskido

            Some people get emotional with brands. Many have more important things to think about.

          • I’d disagree there. Brands invoke emotion naturally. You may not spend time focusing on it but if you hear Samsung, based on your comments in the past, you probably don’t smile. 😉

          • Moeskido

            Depends on the context. I probably have a bunch of their components inside gizmos all over my house. It’d be difficult to boycott all the devices that use them.