So you see the self-serving nature of this study: Adeven is trying to boost its business by making app developers worry they won’t make any money without Adeven. In the meantime, the company promotes a half-blind idea of what Apple’s App Store is. That’s why I’m not actually linking to the study here.
When are the mainstream media going to get off their asses and realize that the “research” from these companies are designed to help those companies sell their products. Nothing else. The BBC, CNBC and the others are just assholes for falling for this type of marketing.