Apple vs. Google: The commoditization wars

Mike Elgan:

Apple sells hardware and software. To Apple, services are free things they offer to support the sale of their hardware and software. So Apple wants to de-commoditize hardware and software and commoditize services.


Google, on the other hand, is a services company that makes hardware and software to support its services. So Google wants to make services less commoditized and hardware and software more commoditized.

Great article.