Will Apple ever ‘get’ gaming?

Federico Viticci:

On the other hand, in the current state of App Store economics, it’s difficult to imagine how Apple could lure major console publishers to release AAA titles under $30 and that aren’t low-res ports, companion apps, or dumbed-down versions of console/PC games. Does Apple care about having the next Destiny on iOS first? The new Call of Duty? Will future iOS hardware be capable of running those kinds of games? Or is Apple just fine with attacking the market from the low end, taking more time to see how game developers will react to new iOS software and hardware in the next five years?

Will Apple ever develop a culture and appreciation for gaming as a medium, not just an App Store category? While others (namely Microsoft) are trying to add more media and entertainment layers on top of existing game infrastructures, Apple is in the opposite situation — running the largest media store and selling devices that are increasingly used as gaming machines, but that still lack the catalog and support of dedicated home consoles.

They’ve come a long way. But they still have a long way to go.



  • gjgustav

    I’m not so sure. A major publisher publishing a game to the Mac or iOS app store will get $21 per sale of a $30 game. How much to they get per sale of a console-based game on sale at your local Best Buy?

    • GFYantiapplezealots

      I don’t know, but the great thing is that developers are the publisher! This is why I love iTunes and the App store. It takes out the record labels and publishers middle men who are just money sapping executives.

    • Agarun Ilyaguyev

      Around 40% is the maximum publishers get from “new copy”sales, and zero for used. For full priced $60 games it amounts to ~$24, and that’s a best case scenario.

      IMO, Apple doesn’t need to “get” gaming. They merely need to expand their platform into the living room [ahem]Apple TV[ahem], giving devs powerful tools to create more immersive (AAA title) experiences.

      I believe they’re already starting to move in that direction. The MFi game controller support in iOS 7 is a sign of things to come. All they need to do is beef up and polish GameCenter experience.

  • Ben Govero

    Well you don’t have to pay a million dollars to develop for iOS, so there’s that.

  • Mother Hydra

    Apple has addressed a portion of my biggest gripe by supporting gamepads. Touch screens (for now) provide an inferior experience with regard to playing games that rely on quick, accurate sequences or combinations. That eliminates a HUGE swath of games right off the bat. So check that off tentatively.

    Second, Apple needs to find some way that allows for major app updates to cost additional money. I’ll site ridiculous fishing: They are gonna have a huge content expansion but anyone that has paid for the game gets that new stuff gratis. Vlambeer is fine with that but this strange policy is what keeps many publishers away. I also don’t believe in-app purchases are a valid way to mitigate this issue. Of course this is possibly the most complex issue for them to tackle, that of differentiating between point updates and DLC versus, say, a total conversion or complete reworking of the game. Going from version 1 of an app to version 2 is a milestone and there needs to be a way to get more value out of the software other than resorting to what the 1Password folks had to do -basically release an additional, published app in the store. No not confusing in the least.

    • gjgustav

      Yep. Paid upgrades, and time and level limited demos would be good too.

    • lucascott

      It’s already there. Just make everything IAP and you can nickel and dime folks all you want.

  • the Ugly Truth

    One only needs to see what happened to Nintendo over time after games were introduced to iOS.

    If the schematics that was provided by AAPL for 3rd party game controllers are true…

    It will only be a matter of time.

  • Moeskido

    Sounds a bit like this guy wants Apple to be something that only a diminishing population continues to care about. Not entirely unlike the guys who brag about building their own computers and writing Linux device drivers as being more relevant than the majority of a world that just wants to get work done.

  • lucascott

    The console as THE gaming device for the masses is dead. Killed off mostly by smart phones and tablets.

    There have been controllers for iOS for a while. The only difference is that Apple is writing the code as an API for folks don’t have to reinvent the wheel with every game.

    And there has been a multiplayer network run by Apple for a while, just folks didn’t want to use it.

    And you can out games on your tv via AirPlay. Some games even even support special playing modes when you do this.

    So what is it that Apple doesn’t get