On the other hand, in the current state of App Store economics, it’s difficult to imagine how Apple could lure major console publishers to release AAA titles under $30 and that aren’t low-res ports, companion apps, or dumbed-down versions of console/PC games. Does Apple care about having the next Destiny on iOS first? The new Call of Duty? Will future iOS hardware be capable of running those kinds of games? Or is Apple just fine with attacking the market from the low end, taking more time to see how game developers will react to new iOS software and hardware in the next five years?
Will Apple ever develop a culture and appreciation for gaming as a medium, not just an App Store category? While others (namely Microsoft) are trying to add more media and entertainment layers on top of existing game infrastructures, Apple is in the opposite situation — running the largest media store and selling devices that are increasingly used as gaming machines, but that still lack the catalog and support of dedicated home consoles.
They’ve come a long way. But they still have a long way to go.