“Designed by Apple” campaign goes to print

I really like this campaign. It feels real and heartfelt.



  • GFYantiapplezealots

    I like it too. I wish more Americans would support American companies. It’s no wonder the dollar is becoming so worthless. I think most ignorant Americans will continue to give 100% of their money to Asian companies.

    • Moeskido

      You’re right. It has nothing to do with the Federal Reserve or big investment banks.

    • reallyronswanson

      If you want your Apple iPhone to be made in America, then feel free to pay $500 on a 2-year contract for that patriotism.

    • Tvaddic

      If you buy something from an Asian company in America, you are still supporting America…

  • Jim McPherson

    I first saw the TV ad on actual TV this weekend. It felt weird – out of place, even – bookended by fast-paced beer commercials in the middle of a baseball game.

  • reallyronswanson

    His left arm looks odd. Poor curating on the photography.

    • Moeskido

      Or just foreshortening.

      • reallyronswanson

        Mm, I don’t think it’s an issue of foreshortening, since the distance between the left arm and right isn’t significant enough to call it out. I was merely commenting on how much information is displayed, and how much information is left out of that arm. There’s not enough of the top part of his arm to be connected with what they decided to print. It’s very much the ‘awkward floating hand’ issue when a portion of someone’s appendage is left out of a picture and it looks funny. In the newspaper add, it looks as though the left arm is one entity and the torso and right arm could be another entity.

        • Moeskido

          He’s turned away from the camera, which is positioned low and looking up towards his head. You’re not seeing his far shoulder, which is probably lower in the frame than you think.

          • reallyronswanson

            Ha. Okay, I do understand how the camera is positioned and how that will affect the end result.

            From an editorial standpoint, the selecting of this picture over others, the visual language is wrong. He is bringing his shoulder forward and in. Athletes don’t do this when they are fatigued, they expand their chest as much as they can, putting their hands on their head. If you look at this photo more closely, I think you will see that his body language is communicating a message more of defeat and failure rather than triumphant, deserved.

            The absence of his shoulder connecting his tricep muscle in the picture is a matter of either directing the actor to turn his left shoulder more towards the camera in order to include that information. I don’t think it’s a matter of how high or low the camera is positioned, we get that. It’s the end result, making it look like his arm is coming out of his ribcage when any human being rightfully knows that’s not the case. And that’s my concern about the editorial quality of it; it looks odd. As opposed to this photo…

            http://i.imgur.com/OqQTSCr.png

            ..which is achieving a different end result, with a low camera vantage point and more information about the shoulder and upper arm included.

          • Moeskido

            Or, he’s just tired, having just had a good run.

            But I can see you put a lot of thought into your interpretation.

  • Slurpy2k12

    Did they REALLY need to place the “Designed in California mack in the middle of the page, right on top of the fold? I mean, you’d think they would try avoiding placing the most important line on that 1 cm of area.