Don’t worry about iOS 7

Judging from my inbox, Twitter and Messages, people are losing their minds over iOS 7 and some of the changes Apple introduced at WWDC last week. Here is my advice to you—sit back, take a deep breath and relax.

There are a few things you need to remember about iOS 7. First, it’s nowhere near finished in terms of design or functionality. Apple engineers stopped adding or changing the operating system before WWDC so they had a stable build to show during the keynote. It’s not done 1.

Second—and I’m surprised I even have to say this—it’s a beta for developers. This is not a build any individual user should install—ever. It wasn’t meant for you and installing it shouldn’t even be on your radar.2

The developer beta of iOS 7 is meant as a way for developers to see the new APIs and to see how their existing apps work.

This is also an important opportunity for developers to make decisions about upcoming apps. Will future apps be iOS 7-only so they can tap into new functionality in the operating system? What design decisions need to be made? There are many more things that developers need to consider.

These are important decisions that will affect the apps that we buy in the next year or so.

This is not the time, as a user, for you to decide if you’re going to upgrade to iOS 7. You shouldn’t even be considering that yet. Let Apple do its thing with the operating system, let developers work on their apps and you be calm.

Don’t worry about iOS 7.

  1. If you are reporter and write a story about iOS 7 bugs, you are a dumbass and you are doing your readers a disservice. 

  2. If you install it, chances are it won’t work properly BECAUSE IT’S A BETA AND WASN’T MEANT FOR YOU. 

  • Ben Govero

    Good job bringing some basic common sense to the crazy party. I’ve seen way too many “I’m a designer, and the new iOS interface sucks” comments. What they should say is: “I’m a designer, and I’ve been basing my designs off Apple’s design language for the past several years, and I’ve grown comfortable and accustomed to that design language that I leech off of, and this new design doesn’t look like that, and I’m scared.”

    • Chidi Onwuka

      So you noticed that “I’m a designer…iOS7 is tewwibly howwible!” meme as well. I put it down to a lot of designers being out of work and therefore suffering, temporarily from low self-esteem. What better way to boost one’s ego than tell the world you know better than Apple.

      • They’ll do that anyway. Apple does it to their competitors. So does Google, etc. Designers are opinionated and the more they are…the higher their quality, usually [I do know a few who think higher of themselves than they should]. 😀

    • Space Gorilla

      I’m a designer and I love the new look, even the icons, they’re fun, vibrant, alive. And iOS 7 is going to look great on the new colored iPhones.

      • Evan

        The icons, really? =). I’m sure they will be fixed before launch. But right now they are pretty bad!

        • Space Gorilla

          I don’t agree. The icons are fun, they feel crisp, colorful, clean. My three teenagers and one almost teenager feel the same. I’m sure Apple will update and refine everything, including the icons, but my first reaction was very positive. Of course your reaction is obviously not positive, which is fine, but that doesn’t mean the icons are “pretty bad”, it only means you think the icons are pretty bad. I’m confident it’s a vocal minority dissing the icons.

        • TK421

          Design/Art is/are opinion. Your wrong is someone else right.

    • Fahad Mahmood

      Honestly, I am guilty of basing all my designs off of Apple’s design language. I’ve been in love with they’re sense of design since forever!

  • tylernol

    the reporters talking about the beta bugs is ridiculous, I saw one article which i will refuse to post a link , but the key misconception was that iOS7 was “released to the public”, no it fucking was not. Are you a developer? No? Then, dont fuck around with it. -never stick an early beta on your carry phone. I usually stick it on an iPad, but this build does not even support iPads, which I believe is a first and shows how rough this beta is.

  • SteveStreza

    One place where I’ll disagree with footnote 1: If you are a reporter writing a story about iOS 7 bugs, you’re doing good by your readers by rightly scaring them away from using the beta. You’re still a dumbass, of course.

  • no place

    I guess all the previous releases of IOS in WWDC weren’t beta. This time it is special because Mr. Ive is doing all the work. very special.

    • Adam Brewer

      Oh, believe me, every Beta 1 release of iOS has been terrible. iOS 7 is not a beautiful or unique snowflake (by that metric) at all.

      No one should care that the Betas are terrible. They’re for developers, and the explicit advice given is to never install the Betas on a primary device — as a developer, you should have test hardware for this exact purpose.

      There’s just more interest this time because of the high number of changes, so it’s worth pointing out (as Jim does nicely) that iOS betas rapidly evolve and gain stability over their three to four month gestational period.

      • Court Kizer

        Actually every beta of iOS had a completed UI theme… based on the past we can assume that the horrid look and feel, with hardly any amazing new features that any phone competitor would normally rip off, just WILL NOT EXIST. Apple was a leader, and this year for sure nobody will be copying apple’s iOS based on what they showed. Even if they radically changed it before release, it would have to change the theme to even be beautiful…

        • pjs_boston

          iOS 7 has a completely re-designed and re-engineered UI.

          The new release has a crap load of entirely new developer API’s that provide access to powerful new features relating to the UI. These include dynamic text rendering, auto-layout functions, and physics based animations.

          Apple got all this new code up and running, documented it, and then used it to totally redesign the UI for every app in the system. They did all this in seven months. It takes Microsoft 12 months to add a “Start” button.

          I imagine Apple only got the complete API’s working in the last month or two, leaving them 6 weeks to assemble the functioning UI.

          So, yes, there will probably be fairly significant changes to the look of the UI before final release.

          WTF are you whining about?

      • hail 9000

        to be fact ios six was relesed ahead of schuldlule so buy you exption the interface needs work so does siri but if you want it fix just put cyida in idot

    • pjs_boston

      Actually, I’m a developer and I’ve been running iOS 7 for a week on my primary device.

      Yes, some of the design is not yet fully fleshed out and yes, it’s a little rough, but crashes are fairly infrequent, I haven’t lost any data, and all of the apps work pretty well.

      Aside from some ugly icons, some occasional crowded text, and some transparency effects that need tweaking, iOS 7 is in damn good shape.

  • Yep, it’s a beta for devs BUT the big drama is over Apple releasing such an unpolished version AND seeing the flood of excuses.

    Yourself and Gruber would have a field day on Android if they released a similar beta (not in design but in the misteps). That’s part of the problem many I’ve seen complaining about, mainly hardcore Apple fans calling me to rag on 7 and random tweets I’ve seen.

    • Adam Brewer

      Prove it. Find a link where either Gruber or Dalrymple ragged on Android beta software — or ANY beta software, for that matter. Judging beta software is an amateur move and I can’t ever remember an example of these two respected writers doing such a thing. Find an example and I’ll retract my statement.

      iOS betas have ALWAYS been unpolished and unstable. It’s just that because of the high degree of changes in this release, there’s more interest in gaining access to the developer betas than ever before.

      iOS betas are shit. They’ve always been shit, and the recommendation has ALWAYS been not to run pre-release software on your primary device. That iOS 7 is shit or “unpolished” is not news, it’s the standard for all Beta 1 releases of iOS.

      The whole benefit to iOS is its maturity, reliability, and stability. Running a beta version of iOS negates ALL of these benefits and is a terrible idea.

      • I’ve listened to every Amplified episode but do not have a mental repository of timestamps/links to send and won’t spend the time to prove an ‘if ___’ statement I’ve made but Jim has definitely judged Google beta products. Look up his thoughts on pre-release Surface tablets or Excel on tablets during its pre-release phases.

        No one is arguing about bugs here. Jim’s footnotes made me literally LOL. They’re spot on.

        Look, well respected designers who have been on iOS betas for years have expressed their concern over the amount of work needed before a September iPhone release. It is massive. I can only open Ive has a long whip and cracks it often.

        • Adam Brewer

          Fair enough. Yes, this iOS does have a long way to go before final release. But, people have short memories and they’ve forgotten just had bad some of the past iOS betas were. Beta 1 is always terrible. It’s hard to measure a subjective concept like “how buggy is a piece of software” year-over-year. If there’s a long way to go before final release, that only fits in with what we’ve heard — that Apple has shifted resources to finish iOS 7.

          If iOS 7 isn’t ready in the “Fall” like Apple said it would be, or if the initial release is bad, then judge them at that time.

          I don’t want to come off like I’m moving the goalposts here, but… Google makes it very difficult to have a fair comparison when it comes to “beta” software because Google’s “beta” software is usually released to the general public. Apple is very crystal-clear on this subject: iOS betas are not for the general public.

          I don’t recall Google releasing Android in a beta format like Apple does — where only registered developers (and devices) can install the OS. Generally, Google has announced a new OS version and immediately made it publicly available on Nexus devices. If Google is willing to publicly release the software on a device that’s immediately put up for sale, then it’s fair to judge it.

          As for the pre-release Surface stuff… I don’t listen to Amplified so I can’t judge your assertions one way or another.

          • +100 on Google betas. 😀 The majority of their betas are shippable and are shipped to end-users.

            No, Google doesn’t release Android early because [I assume] of the open nature. People would start building products on unfinished code that most likely would change. [disaster waiting to happen]

            Agree on “If Google is willing to publicly release the software on a device that’s immediately put up for sale, then it’s fair to judge it.”

          • Idon’t Know

            I understand this is difficult for you simple as it is but here’s the deal. Google calls things “beta” for years. This is truly a beta for a very limited subset of users i.e. developers. Why are you sucking googles dick so much anyway? Do you own an Android phone and just get all freaked out and upset about anything Apple because of it? Do you think Google is your friend? Are you aware they don’t care about you except as a product who’s personal data and activities they can monetize?

          • Yes, I own several Android phones, an iPhone, and a Windows Phone.

            No, Google and Apple are companies and don’t have my best interest at heart so no…not my friends. Both companies want something from me and both get it.

            Feel free to show your real name to back all of that online bravado you’re carrying.

          • Idon’t Know

            What kind of fool posts their real name all over the internet unless they do it for a business?

          • Walt French

            With its broad “beta” programs, Google has done a GREAT job of enthusing its userbase to believe they are developers, a good step more savvy than mere users. “Look ma! I’m one of the early adopters of Google Plus!!! No, you wouldn’t understand.”

            Of course, just as Android releases are “open source” despite having zero input from non-Google sources, these Betas are beta programs in name only.

            Well, occasionally, there ARE closed beta Google releases, such as the rumored Google Pinyin input method for Mac OSX. But as that seems to have been discussed years ago but never released, I kinda doubt it results in anything that anybody tries to use.

            Anyway, it’s a good guess that Apple will release iOS when they’re ready, and there’ll be a 7.0.1 release shortly thereafter. That’d be consistent with history. Why anybody wants to hyperventilate as if they know something unique about Apple’s development processes in 2013, is beyond me, though. Seems that people who know the details are working on some very focussed part; those who might have a bigger picture are under NDA to solve a particular problem, and those who are shuffling rumors around are … well, trying to enhance their image of themselves.

        • Vera Comment

          i think you need to adjust that statement. Google puts betas out for public consumption. Gmail was “beta” for 5 fucking years.

          “Gmail initially started as an invitation-only beta release on April 1, 2004[9] and it became available to the general public on February 7, 2007, though still in beta status at that time.[10] The service was upgraded from beta status on July 7, 2009, along with the rest of the Google Apps suite.”

          the iOS betas are for developers ONLY, and beta status will be gone by the Fall, not Fall 2018.

          Google on the other hand.. has charged for some of theirs.. google docs (beta)

          apple beta != google beta

          • The beta for 5 years was public…right? If so, why do I need to adjust my statement?

            Apple beta == Google beta. Google uses the traditional sense of beta [see Chrome dev channel] and their ‘public consumption, release ready’ version. The original Gmail was a traditional beta for SAAS [locked down, controlled access] but the open access one was their new term [should’ve been Gamma after all that time; lol, yes…poor greek humor].

    • Have you used previous iOS betas? They’ve all been extremely buggy in the first beta. Most have been flakey up to, and including, the final beta. The difference in terms of speed and reliability between the final beta, and the RC, in almost every iOS version has been quite substantial.

      Search for “iOS 6 beta buggy” or “iOS 5 beta buggy” and you will find reviews and youtube videos and complaints a plenty about how it’s buggy, and more buggy than previous betas.

      Hell, you can find versions of this very post for previous versions of iOS betas. This happens every time around. Apple releases a beta, idiots think Apple means “beta” in the way Google does, install it, then whine. When Apple says “beta” they mean it.

      • Yes, almost all of them.

        Yes, they all have bugs but I’m not talking about bugs. I’m talking about design aesthetics, not bugs.

        And yes I know this is not final. My first inclination after seeing it released and noting the glaring misses in UI [the UX is sweet and just needs a lil’ polish] was to be disappointed then I recalled the next iPhone has ~3 months before release. I fully expect Apple to address the UI issues and if they don’t…well, I smell trouble.

        • Space Gorilla

          Meh, my three teenagers and one almost teenager love the look and feel, the new design of iOS 7. I really dig it as well. I can nitpick any design if I want to, but my first reaction to iOS 7 is that it looks great.

          • My wife digs the change as well.

            It is a massive step forward and needed for sure.

          • Idon’t Know

            Your wife digs me.

          • Keep it civil.

        • Space Gorilla

          I should note that includes the icons. I dig ’em. I think crapping on the icons is just the new meme, it’s the cool thing to say right now.

          • Springboard icons [although they do need work] are minor issues. The Safari icons need to be overhauled completely. A box with an up arrow does not mean share. 🙂

            Consistency is what I see coming in the final release of 7. Get that right and wow…amazing upgrade.

        • I’m talking about design aesthetics, not bugs.

          A design aesthetic choice that interferes with usability is a bug. An issue that can be identified and fixed. Insisting that the UI issues are not amenable to the beta testing process is an unsupportable assertion.

          • “A design aesthetic choice that interferes with usability is a bug.”

            That’s very wrong. A bug is something not acting, responding, or functioning in the intended way. A bad design choice is simply a bad design choice, not a bug.

            I’m not insisting the UI issues “are not amenable to the beta testing process” at all. Surely those things are tested in such a major rewrite but they are not bugs and are left to Apple by choice, not a million+ opinionated designers/developers who “know” the better way to design iOS.

        • I am a developer and downloaded and installed the beta on my phone.

          Honestly, I would like to see a few of the button-like buttons back, but I really like a lot of the functionality improvements, so much that I really don’t want to return to the old software.


          • Agreed.

            It’ll take some getting used to but, I don’t think anyone can argue against this, it is the first step in the right direction.

        • Court Kizer

          This might have went away if Apple simply said on stage “The UI is very beta and will be evolving”. Typically even in Alpha software Apple uses Pixel Perfect designs (minus flaws), so many of us are worried that the UI aesthetics IS what will stay the same and only features will change. THAT is my biggest fear…

          • Yeah, they could have but that’s not their style.

            I tried finding it but couldn’t (don’t recall where I saw it). Someone (Cook, Ivy, etc) said some of it may or may not change. The writers inclination was Apple has dug in and this is it. They will refine but sweeping changes will not happen.

            That’s what worries me about it, as a user. We’ll see though. September will have an interesting event. 🙂

      • BetaThis

        Except for Siri…and Maps?

        • Yeah, calling Siri “beta” at this point is definitely cheating. Apple isn’t calling Maps a beta though. The difference between Siri “beta” and iOS 7 beta 1, is that Siri is a feature of a released product, which has been heavily advertised. Even when you consider it a beta, at that point you can’t hide behind the label when it comes to bugs. iOS 7 is still unreleased, and while it’s been demoed, it is only being advertised as “coming this fall”.

      • Court Kizer

        Right but they have never been this incomplete in the UI. Many of the designers in my circle actually work at Apple on iOS. Many of them are upset and worried, I know a couple designers have “threatened” to quit. As I’ve been told they were railroaded, and dictated exactly how the design was supposed to be and everyone was to stop questioning the new direction and get on board. Things like an 11px grid, and other stuff. Designers who made magic were foresaken in this release. People are UPSET because Apple has NEVER (came close in first OS X) shown a GUI that was this terrible. Everyone keeps saying “It’s beta”, but history has shown when people said that about Apple’s UI, that they were wrong in that the ugliness and bad UI would stay till the finall build. We ONLY have the past to look at, we are upset because a BETTER design would have taken the same amount of time. Because aside from animations and “theme-ing” of iOS it still looks like very little was done on the look n’ feel. This makes people like me (a UI Designer) for 15+ years nervous. I’m worried that for the first time, I’m not off copying Apple’s UI designs back into my own work. It’s not good enough to copy, even if the design was polished I’m not sure it’s good enough. It didn’t even catch up with some of the more advanced features of android. This has me worried. Nobody is going to “rip off” Apple’s new designs. This means that Apple isn’t a leader anymore… I’ve ridden with Apple to almost bankruptcy, so I’m always concerned about my favorite little company.

    • gjgustav

      Apple didn’t release it to anyone but developers.

      Fact is, reporting to the public about bugs in a release not meant for public, nor even approaching a public release is stupid. Reporting bugs to other devs and to the maker of the OS through proper channels is not.

      Your what-if scenario didn’t happen. When it does, only then does your argument have any merit whatsoever.

      • I’m not talking about the reporters writing about bugs. They shouldn’t, I agree.

        Google doesn’t release a beta months before then a final at a phone release event so, yes, it is different but I recall Gruber ripping into Android over fonts [Roboto]. He simply would not let it go: How many posts did you see from Gruber about Helvetica Neue Light [or Condensed or whatever iOS7 is using specifically]? 0.

        Jim and Gruber both run link sites so while they may not opine in length they give credence to other blogs bashing competitors, etc. usually followed by a small quip. I have high respect for both gentlemen but you cannot sit here and say with 100% certainty neither would link to someone bashing or do it themselves if a competitor released icons in their browser like iOS7 beta: They’d have a field day!

        Note: I used Android as an example in my original comment but pick a competitor.

        • gjgustav

          Gruber called Roboto out for being a Helvetica Neue Ultralight ripoff with some changes put in for change’s sake rather than good font design. Of course they wouldn’t rip into Helvetica NU – because it’s a well designed font and not a bad rip-off of something else.

          No, I can’t say with 100% certainty that neither would make such links, but your Roboto example is not evidence that they would either.

          • I’m no font expert by any measure. I dig HNU [use it often when I try to design; lol] but my point is the usage of the thin font has some visibility issues in places. Surely an OS level font change would prompt a review of the font decisions, right?

            As for Roboto being a rip, sure…I’ve seen the evidence and it has subtle changes. Call it out…no prob. He just wouldn’t drop it.

            Point being…they aren’t above ripping a beta for what they see as “wrong” and that’s 100% fine. I’m here for Jim’s commentary and follow DF for Gruber’s. MAD respect for both and no issues w/ them ripping anyone [of course I’ll add my 2 cents; lol] but the lack of commentary is what I was pointing out.

          • mdelvecchio

            you have a fundamental failure to grasp Gruber’s critique. it’s not about light font weights…it’s about the lack of thought that went into Roboto. two completely different ideas. same crit with Arial.

          • No, I didn’t miss it.

          • mdelvecchio

            yes, you did miss it. i know this because youre suggesting theyre hypocrites for disliking Roboto while liking Helvetica in iOS7. but as i said they disliked Roboto not because its light, but because its not very good.

            if you got it, you wouldnt have suggested theyre being hypocrits about the font.

          • I never once called either one hypocrites.

            I didn’t compare his distaste for Roboto to his silence on HNU as being hypocritical and I don’t recall Jim ever caring about Roboto.

            Gruber is a fontophile [or whatever they are called] so I merely noted the absence of a comment or any link relating to the use of such a thin font that has some noted visibility issues as being clear bias and he would not be so easy on Android [or any other competitor]. He critiques all fonts and has an amazing eye for them [sees stuff I just don’t get] but he’s definitely posting positive stuff on iOS 7 and would not do the same for any other competitor with so many missteps (beta or otherwise), especially not font decisions.

          • suckeffect

            Apple is doing some very interesting things with that “thin font” in iOS 7. Can’t say more, but be assured: it’s not the issue you think it might be.

          • Speaking from experience [not from reading other blogs/etc]. I’ve tested the beta.

            I’m not anti-HNU by any means.

          • doodoo

            If it is not a fully fledged and complete UI then why did they show it at WWDC? Why did the idiot on stage keep saying how beautiful it was with all of the gay icons on there? Why didn’t they just release it without the UI changed and the new API’s so people don’t bash it? Why, why, why? Now they say it is unfinished b/c people complain b/c it looks like shit! They did intend for this to be the completed UI.

          • John Lowell

            It would be fantastic if the “interesting things” they were doing were to make the thin font thicker and readable. At a glance.

            So that I don’t throw my phone into the swimming pool.

          • suckeffect

            That would make sense, wouldn’t it? What if there were a new technology for font display to enhance fonts— even user-adjust based on those factors?

          • macnstuff

            I believe I read somewhere that Apple are using a dynamic font mechanism that adjusts the weight of the font in IOS 7. So it is not uniform Helv N Ultralight. The smaller the type the heavier the weight I believe. Anyone out there got verification of this?

          • I didn’t notice that in my testing BUT…that level of intricacy sounds exactly like Apple.

          • Nick Hayday

            NDA’d , Mr Bland should maybe look in his settings 😉

          • I looked but didn’t see anything about the fonts. I’m not on a device though so the simulator is always short on settings.

          • Nick Hayday

            Watch WWDC sessions 210 and 223

          • Sweet, thanks. I’m wayyy behind on watching any of them.

        • mdelvecchio

          Gruber criticizes Roboto because it’s a crummy typeface. not because it looks like Helvetica.

    • Dennis Baker

      As far as I know, Google doesn’t unveil Android betas to the public.

      Google doesn’t use the term “beta” the way the rest of the world does. They leave products in Beta for years. GMail was in Beta with millions of users. That’s not speaking to the ‘quality’ of their beta so much as their mis-use of the term.

      • They don’t and yeah…El Goog tried to rewrite the word beta. 😀

    • What is it about the word “beta” that people are finding so fucking hard to understand?

      And why is it that “released” is not followed by the phrase “to developers”, because guess what? Apple released a beta to developers to do with that what developers do: FIND BUGS!

      Any and all attempts to paint the bugs in a beta (BETA!) released to developers as something reflecting poorly on Apple is to so badly misconstrue this whole situation as to call into question your sanity.

      (not in design but in the misteps).

      The missteps are entirely in the minds of people incapable of grasping the nature and intent of a beta release to developers.

      • The big problem I see is people calling it a beta at all. Beta makes you think of Google’s decade-long effort to redefine beta (and yes, Apple’s guilty with Siri too). That’s not what this is.

        This is a a Developer Preview.

        • No, it’s a beta. Why? because that’s what Apple is calling it. Unless you can show me unequivocal objective definitions of DevPreview, Alpha, beta, etc that ALL software OTHER than iOS 7 always has and currently does adhere to, the word has only the meaning the person using it wishes it to.

          acting as though “beta”, in the software world has some concrete all-agreed meaning is ridiculous

        • It is a beta. Apple calls it beta…we call it beta. Don’t paint us crazy ’cause you disagree w/ Apple.

          (from this page:

      • Who didn’t say it was a beta released to devs? Did you mean me or someone else? I was very specific in my words and didn’t state anything other than it being a ‘beta for devs’. Please clarify.

        As to my sanity regarding missteps, have you ever been a part of a redesign? UI is not just paint and UX is not just animation. These things take time to figure out the right mix AND to execute on that plan. They have ~2.5 months to add a boat load of polish to the UI and adjust some UX [it’s pretty good already so definitely doable].

        Again, for the nth time in this thread, my comment, if you read it carefully, was not targeted at Apple not releasing a polished version. Key in on “AND seeing the flood of excuses.” That lead into my main point of Gruber/Jim being so silent on the Apple missteps knowing they wouldn’t for competitors.

        Let’s be clear though. These are “Apple Missteps” in the sense they are things beneath the quality Apple generally produces at this stage. We’re not talking about bugs. This is UI/UX problems, which is Apple’s bread and butter [they are tops in our industry]. If someone else did the same, it wouldn’t be as big a deal but Apple is known for their execution.

        Then again…Springboard hasn’t changed since iPhone 1 so seeing issues there along with the design language in apps drastically changing [icon choices, etc] could be causing the inflation of rhetoric. This is new territory for Apple device users, pundits, and critics as well as Apple.

        • This is new territory for Apple device users, pundits, and critics as well as Apple.

          No, it’s the same “spertards arguing over semantic minutiae” that we have on the internet day in, day out.

          “AND seeing the flood of excuses.”

          IT’S. A. FUCKING. BETA! That is not an excuse! It’s simply a fucking fact!

          We’re not talking about bugs. This is UI/UX problems,

          That can be fixed in the fucking beta process! There is nothing, NOTHING about Apple’s iOS 7 release than can’t be improved, iterated, changed, modified or corrected just like literally every single iOS release in history!

          • Upset much?

            I don’t mean the “backlash” is new. I mean the UI redux. That’s new territory.

            Yes, beta. WE. KNOW.

            Yes, the UI issues can be addressed between now and release. I’ve said this numerous times in my comments.

    • You’re wrong on this one, John. Almost all the DP1s (and stop calling it a beta, it isn’t) have been like this. There’s nothing notable here at all.

      • None of them have been because Springboard has be the exact same for ~7 years so…very much so not wrong. We may not agree but it doesn’t mean it isn’t notable.

      • (and stop calling it a beta, it isn’t)

        Is there something in the gods damned water this week?

        iOS 7 Beta for Developers

    • Idon’t Know

      If you read the article you were communing on or really knew anything at all then you would know this is beta software for developers only. Run along now.

  • great article man, thank ou for the ifno and idea.

  • The Undertrader

    I am a developer and I installed iOS 7, and after I got past the ‘holy crap, this is crazy’ feeling I had, it’s actually quite awesome. Mail is 100% better, reminders is better, Notification Center is lightyears better, it’s faster, the battery life on my iPhone 4 improved. That said, I uninstalled it because there were things that didn’t work (gps for one), but as every has said, it’s a Beta and it’s buggy, but even with the buggy layouts and missing features, I think the story everyone is missing is that what DOES work is infinitely better than iOS 6 and I was sad to uninstall a beta. That never happens.

    • I think Apple nailed the UX. It needs some polish that I know they’ll give it but man it feels good when using it. I definitely dig the UX changes.

  • marv08

    Agree about it not being final, and certainly about creating a scandal around bugs in a beta.

    Still. Even as a developer, there ARE things that are worrisome. Not because they are not finished, but because they do not provide the guidance required to make own apps “fitting”. Samples:

    • Inconsistent font usage. Compare Notes, Reminders, Alarm List, Calendar, Mail… Different font sizes, different spacing, different use of bold and “regular” (ultra-thin) cuts… which one do I follow?

    • Different logic in similar apps. E.g. Notes pretty much works like a standard list element based app, Reminders uses a collapsible stack of cards than collapses to the bottom (and is not at all obvious about it). What approach do I use to be mostly in line with system apps? Do I also have to make users swipe to the LEFT to bring up delete buttons (something I consider highly unintuitive, as right handed people – the majority – will consider a leftward motion as moving something closer instead of away?

    • Color me blind… We got it. iOS 7 works around a color palette, but there is no real meaning behind those colors? Or has it just not been communicated? Why does the Notes app use light yellow icons on a white background? Wouldn’t it be consequent to make them white, too (/sarcasm)? Is there a reason to use a ultra-thin white font in dark red number bubbles? Am I supposed to follow the color-palette, or can I make my apps readable?

    • Iconography? Yes, it is a beta and nothing is finished. Got it. Do I pay our designer now to make icons in line with the Camera app? Or the Weather app? Or the Stock app? Do I have to use the palette colors, like the Photo and Game Center apps?

    Let me stop here. My point is simply: I do not think that this beta does provide enough guidance to enable developers to produce matching apps, because there is far too little consistency here. I accept bugs and placeholders, but guidance I need. I went through many of the session videos and they do not really answer anything either.

    While I am confident that Apple will polish iOS 7 a lot until its release, I am not confident that we will see a lot of polished apps from day one.

    • Sunshine

      Yeah, is icon design a free for all now? There’s a dizzying mess of design language in the full icon set now, with little apparent rhyme or reason. Just the gradients are a cacophony now, never mind the rest.

      It looks like in some cases, the icon should be a miniaturized version or sample of the main app view (Game Center, Compass, Calendar), but neither Safari, Settings nor Messages does this?

  • Box of Cotton Swabs

    iOS 7 is a beta, but right now it’s featured in the first slot on Apple’s home page carousel as something consumers will be getting this fall.

    Admittedly, 7 is the most radical visual change ever and with luck “Features are subject to change” will mean something, but that disclaimer has appeared on previous announcements and the shipping product was visually virtually identical to the preview.

    • My guess is that it was probably a necessity for Apple to create a beautiful iOS 7 section to control messaging about the product which consumers would inevitably hear about.

  • Chidi Onwuka


  • Merckel

    I’ve been using iOS7 and have only praise for it. The icons were a little jarring at first but grow on you. Overall, it looks great. The new features of iOS7 are significant, and I predict iRadio will be a sleeper hit.

    For a beta release, I’m impressed, particularly the tectonic magnitude of this release over iOS6. If this were OSX, it would be the equivalent of jumping from Jaguar to Mountain Lion.

    • oliversl

      I would be of jumping from Jaguar to Windows 8 RT.

      • Merckel

        “I would be of jumping from Jaguar to Windows 8 RT”

        Huh? You’ll have a much better chance of being taken seriously if you write a coherent sentence.

        And Windows 8 RT is a massive failure, in case you need help finishing your thought.

        • oliversl

          “… it would be the equivalent of jumping from Jaguar to Windows 8 RT.”

          happy now? great.

  • Adam

    Well, the only reason many people do ‘worry’ is that this ‘beta’ is already being promoted on the Apple homepage, where usually you can see intended to be ‘shipped’ (and not remastered) products. PRODUCTS. This has nothing to do with API, developers, betas, and WWDC. I’m talking about Apple homepage. Now, sure, maybe we hardcore fanboys know nothing about a hidden plan to make the iPhone welcome screen awesome with the new design language. Or we simply don’t buy it, or don’t catch its true beauty, while real customers will buy it, no matter how crappy most of those icons are. After all, you can move them to the screen #9, and make your iPhone home beautiful with icons like, let me find a perfect example of the new design language beauty, for some reason not promoted on the homescreen – iTunes Radio! Heck, if there is nothing to worry about, then why bother and tell people that they shouldn’t worry? 😉


  • Tvaddic

    Though I beileve iOS will be fine, just remeber that Maps was a beta product that wasn’t fixed.

    • Sunshine

      In what way? I’ve been using Maps for a year with no problems across the US, both for navigation and for local search. I downloaded Google Maps initially, but have launched it maybe 3 or 4 times since?

      Maps may have never quite fixed its PR problem, but it absolutely works as advertised for me.

      • Tvaddic

        I was specially speaking in its initial public release, where there was small bugs, and the Australasian police said don’t use it.

        • And when they also said “by the way, Google maps suck as well…”, was that an Apple bug?

          • Tvaddic

            That was one of the many public outcrys about Apple maps, I could show a lot more, where a Google retort doesn’t apply.

      • Dayv!

        Agreed. The only place I find Google Maps to do better than Apple is on the POI information. The “Apple Maps” problem is a public perception issue.

      • r00fus

        I use it daily, but it still has a long way to go before it matches/exceeds Google Maps.

        It is a usable and mostly accurate and useful service… just that Google has about 8 years of head-start for mapping (and purchased a big map data provider).

    • Compared to what? Google Maps?

      I’ll take Apple Maps. It’s missing stuff, but at least it’s not completely full of inaccuracies like Google Maps. I’ll take the missing data over inaccurate data any day.

      • Tvaddic

        I didn’t say Google Maps is good, I didn’t say Apple Maps is bad. I said it was expected for Apple to fix some of the bugs in Apple Maps before its release and they didn’t. I thought it was fitting to bring up the Maps beta, to show there was a recent time where Apple took an unpolished product and brought it out of beta.

        Google is notorious for releasing borderline unusual products when they are first released, so I suspect Apple would also clean their products up considering these companies have a ton of resources.

  • Mother Hydra

    Reason and logic ?! That has no place online Jim.

  • Goat Cheese

    I disagree with ‘calm’. Everyone’s feedback is valuable.

    • No, it’s not.

    • Jay Martin

      Um, no, not at all. That’s the MSFT way and how you end up with a screen saver built into Microsoft Word.

  • Geeks fear change. It’s a bit silly. While the geeks are shitting themselves, my non-geek friends have generally reacted to what they’ve seen of iOS 7 with “Hmm, I guess I’ll have to learn new buttons and stuff. Whatever.”

  • jeff3yan

    Already submitted a request to Apple via their support page for quick reply. They added it to OS X but not to iOS?

  • aoshiftctrl

    I can not believe they are going to change the horrible icon set and way to thin typo. That decision was made. I hope they’ll do it, but i don’t think so.

  • Sunshine

    When one of the major features of iOS 7 is the visual redesign, then the beta is a beta of that too, no? In that case, anyone who’s seen a screenshot has all the information necessary to voice an opinion on that part, don’t they?

    I’m a dev, and I’m happy with the build’s tech. Yeah it’s shaky around the edges, and yeah I’m used to that from previous builds and I’m very confident that it will be all ironed out before release.

    The design though… There’s plenty of good (yay for dismissing the notification bar!), but there’s also plenty that seems silly and badly thought out in there. The up arrow for the control center clashing with swipe to unlock because they decided swipe shouldn’t have trim anymore? (10/10 for people swiping the wrong way when I first show them the phone) The nasty run on top bars where the back button crashes into view titles? (Even when this isn’t a completely breaking change, I find it distasteful that you have to use color to keep the words apart)

    Not to mention the tiny, skinny text everywhere. I know you’re in love with the retina display Ive, but I’m actually having to manipulate backgrounds to make the clock readable on the lock screen now. And that’s after I put up with the clunky fade in just to check the time. The fact that you’ve already decided to fade the clock in before the rest of the screen shows you spotted the problem when you were dogfooding! Why not fix it entirely by eliminating the vanity fade from the clock?

    That’s not even getting into the small incongruity of things like having two compass icons now: Compass and Safari. Really Apple? You’re ditching the skeumorphism but Safari is still a compass, Newsstand still has little magazines on it, and I don’t even know what the new Settings icon is meant to be. That thing from the end of Transformers 3?

    If we don’t pipe up about this now then when? After release? Wait a year for it to change again? Of course not. Anyone with an interest is discussing it now, and filing the appropriate bug reports as they should!

    I say: do worry about iOS 7 if you love it, don’t take it for granted.

  • jimsilverman

    the fact that this beta is an actual beta is a huge change for apple.

    • Sunshine

      How so? This is absolutely business as usual. Every year laypeople will jump on the beta, and for a month you get flooded with “how do I roll back to the working version of iOS? The new version is totally broken!”

      • jimsilverman

        this is much less polished than prior betas.

        • Really? Like the iOS 5 and 6 betas that killed your email or drained your battery at a horrific rate?

          • jimsilverman

            we’re talking about design and functionality here.

          • Jay Martin

            @jimsilverman – exactly. Functionality is often broken or erratic in betas. As for design, there’s never been a significant design change to iOS so you can’t really use that as a measure.

          • jimsilverman

            broken design + broken functionality > broken functionality

          • Jay Martin

            I totally agree. So, how again is this beta “much less polished than prior betas”?

          • jimsilverman

            it’s broken design + broken functionality

          • Jay Martin

            Broken design is a matter of opinion – you may think it’s broken, I may think it’s just typical for any beta of new design (like new functionality in a beta often doesn’t work perfectly), others think it’s fine like it is. So, I’m calling BS that this release is less polished than other releases because you can’t support with any real facts.

          • jimsilverman

            what facts? this discussion is inherently subjective.

          • Jay Martin

            “the fact that this beta is an actual beta is a huge change for apple.”

            You started by tossing around “facts”. Then when asked to support your statement that this beta is less polished you refuse to get specific but rather generalize. Just trying to get to the source of your argument. Which appears to just be “I don’t like it therefore it is more of a beta and less polished.” If that’s the case then great, we’ve gotten to the bottom of your argument.

          • We’re talking about a beta here. The criticisms are no more important, carry no more weight that previous beta bugs, and are of no more concern than previous beta bugs.

    • suckeffect

      Can’t tell if you are trolling, but you are incorrect. Read the thread. Nothing new here in terms of bugginess.

    • Jesus Jobs

      This comment is clearly in beta. We shouldn’t reply to it until you release the actual comment that contains actual content and coherent thoughts.

      • jimsilverman

        JESUS. JOBS.

  • jameskatt

    Chicken littles running like the sky was falling. Oh me, oh my. Shut the f- up. You need a few slaps in the face to calm down. It is the dawn of a new era. It is also simply beta.

  • Jay Martin

    We’ve seen a growing trend over the last 3 years or so: users of our product (who are utterly USERS) upgrading to iOS (and to a lesser extent OS X) betas, then complaining to us about issues. RIGHT AFTER WWDC (or whenever the first developer release is).

    It’s totally gotten out of hand and sorta makes me wonder if perhaps we shouldn’t go back to the days where the developer memberships were more expensive – to keep out the looky loos who only make our lives more difficult.

    It’s become the tech version of drivers slowing down to gawk at car wrecks and causing more.

  • Terry Maraccini

    I am a registered iOS developer (you know, the paid kind). I haven’t installed the Beta yet. I won’t for quite a while. I am not ready fir it, it is not ready for me.

    It’s shocking and saddening when I see so many people saying, “I installed this and it…” Doesn’t matter. You installed it outside of the Developer Agreement. You deserve everything you get. IT IS A BETA! If you’re not developing against it, you are stealing.

  • airmanchairman

    “This is not the time, as a user, for you to decide if you’re going to upgrade to iOS 7. You shouldn’t even be considering that yet.”

    Are you kidding?



    Oh wait… it’s a free download. Happy days…

  • C’mon, let’s not forget that the to the “tech pundits”, having the most MARKETSHARE is really what’s important.

    How much profit you make? Pffft. That’s for losers. Until you announce your quarterly earnings, of course.

    Samsung is #1! Forbes Tech told me so.

  • oliversl

    Won’t upgrade, until I’m forced to.

    I hate: – no rounded screen – no 3D effect in GUI – a word is not (never) an action button – flat design is following Microsoft mistakes – don’t know if my mother or boss will be able to use it. And this is a first for an Apple device – just for removing the lock slider Jony does not deserve my respect. Yes, he is human and yes, he knows nothing about programing. – insults of Craig on the keynote are not welcome, you can insult Samsung or Microsoft, but not (never) you current user base. – imagine changing the OSX/Mac GUI paradigm, thats just what happened to a 6 year old OS. – designing with hate in mind, does not help anybody. Never before I have seen Apple making fun of previous executive, seems to me that Scott was not the drama boy here.

    My view is that the design and icons wont change, the OS won’t crash but Jony won’t be writing a public apology letter. It will be like Microsoft, that force users to use something ugly instead of admitting their fault. This is “best for Apple” by ass!

  • Dale P

    I think it’s a combination of stupidity, Google changing the expectations placed upon beta software, and the general public’s increasing instant gratification mindset.

  • The craziest one I saw was, I’m an Android designer, and these colors are for girls!

  • Idon’t Know

    iOS 7 is far from done in appearance or functionality so its pretty early for people to be freaking out.

  • Court Kizer

    You shouldn’t be dismissing anyone’s concerns. Apple shows generally showed pixel perfect artwork even in it’s previous betas. It said nothing on the stage of the keynote that the design would change radically. It has over 200 pages of UI documents relating to the new design. You really think they are going to drastically fix the UI we are all freaking out about? No not really, they haven’t in the past. Even when people said no way Apple will ship that. People have a right to be freaked out. Given history Apple has never radically altered it’s designs from beta to launch, and the beta is just terrible. I’m running it. It’s not only ugly (which i could live with) it’s functionality is terrible. It’s not even caught up in terms of features to a two year old build of Android. Things like terrible keyboard from 8 years ago and other features are ignored. has no new features, at sessions apple said they are removing multiple video chat on mac to be more compatible with iPhone. Rather than adding these features or file transfer to messages or anything amazing, it’s the same message from so long ago. nothing new. Nothing amazing. Not one single FEATURE A COMPETITOR WOULD EVEN CONSIDER COPYING…

  • Sid

    Jim, on your 1 and 2 which I think is bullshit. Apple does a big reveal, brings all the press and shows all the new design with Ive in heaven and you want people not to write or comment on what they see. They are even showcasing this on their website. If this is for developers and not for general public, Apple should have kept the whole new design under NDA like the other stuff they discuss with developers so that you don’t have to write a post explaining it.

  • Hey all, I apologize about all of the comment emails you just received. I respect everyone enough to address their comments but hate doing it to a ton of comments because I know it floods inboxes.

    To that, I apologize. If anyone responds to those, I will show you the respect of a response [if appropriate].


  • tt92618

    Jim if IOS 7 shouldn’t be on non-developer’s radar, then Apple shouldn’t have broadcast its unveiling on the web and via Apple TV, and they shouldn’t be advertising the crud out of it. It’s on people’s radar because Apple put it there. That’s point one.

    Point two is that Apple is marketing and pushing this ‘unfinished’ UI awfully hard for something they secretly mean to change substantially. Have you paused to consider what that means, actually? For example, how is it that Apple would introduce visual changes in Springboard when they have been festooning their website with giant pictures of the current version announcing the new IOS 7? If they change the design, then what they have announced is inaccurate. On the other hand, if they don’t, then all of the commentary blowing up your mailbox is warranted and based on Apple’s intent.

    You can’t have this both ways. Either the things people are harping on are in fact intentional aspects of the UI design (hence their front and center showcasing both in the keynote and via Apple’s web site), or what they announced to the public as the new UI for IOS 7 really isn’t.

  • Jack Donohue

    If you are a reporter it’s probably because you didn’t have the grades or the inclination to go to a real/any grad school.

    The exceptions know who they are and are not writing nonsense pieces.

  • Michael

    I think iOS7 represents hopefully a new era in ‘understated factual and functional elegance’ It really brings things down to a real and human level. To some this departure from overhyped, superficial, metaphor-laden hyperbole is some kind of a threat. It’s time to move on.

  • James Clatworthy

    I love what your saying and totally agree with you and that is why I have downloaded iOS 7 BETA!

    I’m not a developer but love the features so much I couldn’t help but bite the bullet and go for it.

    I’m glad you have raised the point about people posting about bugs (always in a tone that sounds like apple have messed up). I should think they recorded the video message using some kind of Android plastic thing.

    Personally I can put up with the odd crash and crazy battery life. In my mind it is worth it if you go in knowing everything you need to know to avoid bricking etc.

    I tip my hat to any kind of programmer.

    I can make a triangle turtle draw a square and thats about it.

    p.s. Although the icons are a little bubble gum it brings a bit of life to a train journey and grey dribbly British clouds. You see if your American you need to know Jonny Ives is British and that means he knows exactly what a grey day looks like. I’m glad he’s fighting the weather!

  • This is what I wrote over at Quora,

    “I am not a designer, font fetishist or a developer. I am a technology and gadget lover. I have been running iOS 7 on my personal phone for just over a week now and leaving aside all the bugginess that’s involved, I love it!

    All these nit picky designer postings “gradients are too strong” “icon face too big”, “font too light”, “control centre too busy” etc. I just don’t notice.

    I just use the phone, and the phone feels better, more intuitive, the way apps open, multitasking etc. It just is a marked improvement over iOS 6.

    It is also worth remembering that this is not even 1.0, like OSX, iOS 7 will grow and mature over time. This is a great starting point.”

    The freak out mob, many who haven’t used or even seen iOS 7 on a phone, really don’t know what they are blabbering on about. It feels different when you have the phone in hand and using it like a regular user.

  • I am least bothered about beta but my real fear is that, Apple would miss to fix any of the bugs I am seeing here because the software/patch release cycle is much higher for iOS.

    It’s unlikely to Apple to change from beta. Heard of the story about the new set of icons. I am seeing some strategic change from Apple from deteriorating standards on beta quality. This is something suitable only for Microsoft.

    Anyway warm welcome for the bold changes on the OS. But we definitely miss our old personality

  • AMEN! I am so tired of all the frantic cries all over the web about iOS7. enough already!

  • djr12

    Agreed that complaints about bugs are ridiculous for beta software. However, Apple has sent very strong signals that the design/UX is meant to be considered a finished/polished thing. Their own web site trumpets it:

  • seattlesandro

    People are losing their minds? Who loses their mind over an operating system on a phone? Seriously.

  • RedMercury

    Uh, the idea behind beta is to find bugs. For example, using the new call-blocking feature will crash the phone app. That’s a bug that needs to get fixed. That’s what a beta is supposed to be for.

    The whole, “Oh, Apple will probably change these design items that we don’t like” argument is a non-starter. Developers should be spending the next few months making sure that their apps will work and look good in iOS 7. It wouldn’t do for developers to make their changes only to have Apple pop up and say, “Hey, we changed the UI again!”

    Remember that this is shipping in the Fall. That means 3-5 months from now. So I’m pretty sure the user experience stuff is “frozen” and it’s just a bug killing exercise at this point.

  • Common Topix

    I truly believe that the new iOS 7 will offer many features and benefits over the previous versions of the iOS but I also wonder if Apple will consider applying some of the Google’s Android best practices and give more freedom to users. Not hat the iOS is limited in any way but let’s see what it would be able to offer to stand out of the “crowd”. iOS 7 – iPhone’s new operating system

  • grovberg

    So if any other company releases an early preview of an unfinished product and people shit on it, it’s the company’s fault, but when Apple shows an unfinished preview, everyone needs to back off and remember that it’s unfinished. Got it.

  • hail 9000

    all made was a app for a wallapaper and it works fine with me but siri is not ready

    • doodoo

      If it is not a fully fledged and complete UI then why did they show it at WWDC? Why did the idiot on stage keep saying how beautiful it was with all of the gay icons on there? Why didn’t they just release it without the UI changed and the new API’s so people don’t bash it? Why, why, why? Now they say it is unfinished b/c people complain b/c it looks like shit! They did intend for this to be the completed UI.

  • Fahad Mahmood

    What the majority of these ignorant people don’t understand is, IT’S A GODDAMN BETA! If you look back, you’ll see many of the betas before also had ugly designs!

    It’s just that every iOS release (2,3,4,5 and 6) was based on the original iPhone OS, so there were few design changes. iOS 7 changed everything.

    Just take a look at this for example. Here’s folders first revealed in iOS 4 Beta 1:

    Do you see how there was absolutely no sign of that texture in the final release? This type of elimination and replacement will happen with iOS 7 a lot more, considering every texture, icon, and element in the OS has been redesigned.

  • Man, a lot of you people in the comments are looking pretty ***king dumb right now…

    • Oh, do tell.

      • Just for you.

        The release of iOS 7 beta 3 is already showing changes and modifications to the interface that hysterical forum commenters and clueless tech knobs insisted was static and not going to change.

        • Ah, yeah. They were foolish if they thought beta 1 was the final. I’m happy to see they changed the fonts up.

  • Another beta, still no significant changes in the UI. Still utterly impossible to tell what is a ‘button’ and what is a label. Mail still looks terrible when reading mail, Safari still looks terrible when viewing the web. Even the battery icon when charging from dead looks like a 5 year old drew it in MS Paint. The best thing about the iPod/iPad was being able to recommend it to old folk knowing that they wouldn’t come calling for help. That’s all gone.

  • Bob

    It’s gay.

  • Seras

    And now its not a beta anymore so its lost that excuse…why does it still suck giant donkey balls