Apple sells 100 million iPod touch units

In addition to launching a new model of its iPod touch on Thursday, Apple told me this morning that it has sold more than 100 million units of the iPod touch since its introduction.

The iPod touch was launched in 2007 and took the design of the iPhone, minus the calling ability. It has since become one of Apple’s most popular products.

With its Retina display, the iPod touch is one of the best devices that Apple currently sells. Whether listening to music or using apps from the App Store, the iPod touch bridges the gap between the iPhone and other iPod models.

The iPod touch is also a great portable gaming machine. The new model released today will further the device’s penetration into that market, in my opinion.

  • DanielSw

    This is a very smart move by Apple! Make the iPod Touch more attractive to more people by lowering its price WITHOUT sacrificing quality, all the while providing many more devices for which people will buy that many more songs, apps, games, and be exposed to the Apple world of great products.

    • Dave Thorup

      I’d argue that the removal of the rear camera is a very large sacrifice in quality. I for one won’t even consider it for myself or as a gift for anyone without the rear camera. I wouldn’t recommend it to anyone either.

      • I feel the same way about my iPod Classic. I hate how much it’s lack of a back camera impacts its use as a low-cost music player. 😉

        • Dave Thorup

          And when did the iPod Classic ever have a camera? Or run apps?

          The iPod Touch has always been marketed as much more than a music player. And this “upgrade” removes a very significant feature from it. Say for example that the next version of the iPod Classic removed a significant feature, such as the screen – same storage size, but no screen & cost $30 more. Basically a big iPod Shuffle. Would you view that as an upgrade?

      • DanielSw

        Think everybody’s just like you, huh? Think again. Also look up the word “quality.” It has nothing to do with features or the absence thereof.

      • thirdxeye

        You’d add $70 and get the 32 GB model then. Win-win. 🙂

      • otheronetruegod

        Having or not having a feature is not an indicator of quality. For example, BMW cars do not have electric engines, but that doesn’t mean they’re not quality cars. In this case, Apple is releasing a product for people who don’t need or want a camera, while maintaining their high quality screen, build, and general experience. People who want a camera can purchase the higher-end 32gb iPod.

        Paying less for getting less is how you keep quality high.

  • jamesthiele

    I agree on the gaming thing. I see little kids in strollers playing with iOS devices.

    But I have a question: why is there no iPod Touch equivalent running Android?

    • madeyefoody

      But of course nobody is buying them…

      • jamesthiele

        Thanks for the headsup.

        The device has only 8 GB of flash RAM

    • steve_webb

      For the same reason there are Android Phablets: all Android devices are phones.

    • Because nobody would use it.

      The high use of Android is not driven by user preference, but largely by carrier subsidy. Carriers have no incentive to subsidize a non-phone Android device like the touch – an android in the same basic form factor as a phone that came equipped with a data plan would kill the entry level smart phone “golden goose”.

      Without subsidy, users would be less likely to buy or would go with a better product at roughly the same cost (iPod Touch)

      • johnfelicejohn

        perfect answer.

  • struckpaper

    The fact that this is announced via Jim D entrenches his status as a true insider. Congrats, Mr. Beard. With only a front-facing camera, I wonder if this will come to be known as the FaceTime iPod Touch.

    • Johnathan

      Wasn’t this information (100 million) given by Tim Cook at all things D11 conference?

  • Moeskido

    If there were nothing else out there drawing me in, the iPod touch would be the device that makes me want an iPhone. Because it has been for almost half a decade.

  • adrianoconnor

    This device simply replaces the previous low-end option (iPod Touch 4G 8/16GB). I suspect it was done now because the 4G iPod Touch won’t run iOS7. Just a hunch.