Yahoo board approves $1.1 billion Tumblr deal

According to numerous sources, Mayer determined quickly in her research that the fast-growing content site, turbocharged by mountains of user-generated content, was just the kind of property that Yahoo needed to make it both “cool” and relevant to new audiences.

I agree with that strategy.

  • kiil

    I’m curious as to how they are going to deal with all the “porn”.

  • Hmph.

    I don’t think being cool is something you can buy for 1.1 billion dollars.

  • Michael Bartholomew

    Swap out CEO name, and this same statement could’ve applied to their GeoCities acquisition. I am curious to see how this turns out, but I am not getting my hopes up.

  • dennis bloodnok