World of Warcraft loses 1.3M players in three months

Alexa Ray Correia, Polygon:

Massively multiplayer online title World of Warcraft lost approximately 1.3 million subscribers over three months, Activision Blizzard announced today in an earnings report.

Blizzard’s keeping a stiff upper lip, calling WoW still “the number one subscription-based MMORPG in the world,” but admits that player attrition is going to continue. It also says it’s going to continue to dedicate resources to it, releasing more content and making it easier for lapsed players to return to the fold.



  • rwitt

    Its too bad, because in terms of the actual game content, WoW is arguably the best it has ever been (not speaking about the lore, which I think was far stronger during BC and WotLK). There’s lots of end game content for all different kinds of players. It’s also easier to log on and play for short periods of time than it used to be. I guess it’s just because the game is getting older. I’m still a subscriber and don’t plan on unsubscribing anytime soon.

  • http://twitter.com/Undertrader The Undertrader

    The problem with WoW is it becomes so boring unless you have a big guild. The ‘end game’ that all of these MMO’s make doesn’t keep the casual gamer because they can’t even participate and once you realize you can’t participate, there’s no longer a reason to play. It’s worked great for WoW and I’m happy for Blizzard, but seriously, the ‘game play’ in MMORPG’s is about as exciting as using a calculator. My hunter was so predictable that I could just hit keys in a specific order without even looking at the screen to win battles. EverQuest was best when it had level 50 characters in the newbie zones and you always feared for your life.

    • rattyuk

      lfr has definitely helped. But big guilds are easier to come by these days.

  • http://www.facebook.com/dave.caolo Dave Caolo

    I have no intention of deleting my account either. It’s still fun. One clever change I’ve noticed places you with 2 or 3 NPCs to complete a quest that would otherwise have you waste huge amounts of time trying to get a group. I like that a lot.

  • matthewmaurice

    This could be just an indication of an improving economy. How many people re-entered the workforce and lost all that “free” time for dailies.

  • crateish

    One word. ‘Pandas.’