What. The. Fuck.

BlackBerry CEO Thorsten Heins:

“In five years I don’t think there’ll be a reason to have a tablet anymore,” Heins said in an interview yesterday at the Milken Institute conference in Los Angeles. “Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.”

The PlayBook may not be a good model, but the iPad is doing just fine.



  • GTWilson

    Do they keep their CEOs in a sensory deprivation chamber when not in use? It’s the only explanation I can come up with.

    • Jay Martin

      I contacted a friend that lives in Canada and asked him if Waterloo had somehow been surrounded by an impenetrable wall that blocks all possible incoming communication. Sure seems that way.

  • http://appbuntu.com/ Ivan

    “Amateur Hour is Over”

    • http://www.facebook.com/people/Sebastian-Paul/1186812355 Sebastian Paul

      WAKE UP WAKE UP WAKE UP WAKE UP^^

    • BC2009

      Beat me to it.

      Amateur Hour Indeed.

  • http://twitter.com/jeffzugale Jeff Zugale

    I saw this on my news this morning and my jaw literally dropped. And then I started laughing so hard my wife thought I might need to go to the hospital.

    Not a good business model. For anyone but Apple, who are making billions on it. Heckuva job yer doin’ there, Heiny.

  • Mother Hydra

    When all you have is a hammer, Thorsten. I read his whole quote in this voice:

    http://www.youtube.com/watch?feature=player_embedded&v=N_GjFMzVT7c

  • http://twitter.com/sachin0002 Sachin Mishra

    Obviously they are going to be dead Because my iPad is not a tablet, it is my iPad …

    btw there are too many morons writers around

  • http://twitter.com/ericdano ericdano

    It was an exclusive to what? Suffurages? What?

    Seriously, a keyboard? And it is more expensive than an iPhone?

    And to say a tablet isn’t a good business model? The market is CLEARLY saying otherwise. Almost 20 million iPads sold in one quarter. What, hasn’t Apple sold about 100 million sold since it has launched? If Apple can continue to add features and speed and keep the price the same, or lower……I would be scared as a CEO.

    If you own Blackberry stock, now would be the time to dump it. They are not going anywhere at all.

  • djbressler

    His message is to Microsoft – he wants a job there if this gig at Blackberry doesn’t work out.

  • Slurpy2k12

    This guy, Eric Schmidt, and Steve Ballmer need to form an exclusive club composed of “Stupidest fucking predictions ever”. According to Ballmer, iPhone is supposed to have 2-3% marketshare now- if its lucky. According to Schmidt, the majority of TVs being sold today should have Google Tv built in- I’ve been TV shopping, and haven’t come across ONE. According to Heins, the tablet market will be dead in 5 years. These people are clowns.

  • MacsenMcBain

    Definition of PATHOLOGICAL:

    1 of or relating to pathology 2 altered or caused by disease; also : indicative of disease 3 being such to a degree that is extreme, excessive, or markedly abnormal

    Mr. Heins isn’t just trying to make headlines. He’s trying to get his picture in the dictionary.

  • http://twitter.com/Moeskido Moeskido

    Sour grapes.

  • Winski

    Either 1) Thorsten had a temporary brain fart – IN PUBLIC – or, 2) he’s trying out his new impression material for the new Steve Bomber Junior comedy act he’s gonna premier this week in Slovenia….

    The man has just lost it…

  • http://tewha.net/ Steven Fisher

    Was Thorsten Heins really an outside hire? He seems like he’s been carefully trained by Baldis.

  • http://www.tumblr.com/blog/his-divine-shadow His Shadow

    We’ve seen this before, but not so boldly stated.

  • http://thinkitcreative.com/ Patrick Gant

    Because if there’s anyone who knows about what it takes to build a successful tablet that people want, it’s the folks in the clown car at Blackberry.

  • Gonji

    I have a 27′ iMac sitting in my workspace. Not much good though when I’m in a cafe, on a train, plane or bus, or anywhere else other than my workspace. That’s where the iPad comes in. Maybe if Apple, one day, makes a scalable 27′ IMac that might change, but until then…

  • lucascott

    He’s right though, in five years you won’t need a tablet. You’ll have your watch, ring, glasses, hat, shoes etc. and the only fruit in them will be an Apple, not a Blackberry