Doug van Spronsen writing about Ron Johnson and JCPenney:
I am not suggesting that great design isn’t effective, quite the contrary. But if the root cause of the issue is deeper, it might be better to start the strategy process a few layers back.
Great article and I agree. Selling iPhones, iPods and iPads is fairly easy because they are great products — the business side of things was working. Couple that with well-designed retail stores and you’ve got a winner.