Bollywood actor goes ‘Samsung Style’ for S4 launch in India

Samsung has earned something of a reputation for putting on unique and often rather cheesy live events to launch its new products. An example would be the Broadway-themed Galaxy S4 launch event in New York City. A recent effort from the phone’s Indian launch, however, takes things to a whole new level.

Watch the video. Then bleach your eyeballs and shove darning needles in your ears.