Apple has and always will be a consumer company. They simply struggled until there was a true consumer market. Now they find success where others have not simply because they have always had a vision of creating products for ordinary folk. Apple simply had to wait more than two decades for their true market to emerge. Now, emerge it has and its billions strong.
That’s why I laugh every time I read analysis suggesting Apple has to articulate an enterprise strategy (like the jackass at the end of this blog post). People like that just don’t get it.