‘Spaceship’

Horace Dediu:

Seen from this perspective, the architecture of their proposed campus makes perfect sense. If it was a divisional structure then each division could live in its own building or campus. In fact, each division would not have much to talk about to any other division. But as a functional organization Apple needs to move people quickly between projects. It needs to re-configure itself frequently. Being in the same building means they can do this much more efficiently.

I hadn’t really thought of Apple’s new campus design in these terms before, but Dediu makes good sense here.



  • http://twitter.com/Moeskido Moeskido

    Silos are for MBA shmucks who think a company’s divisions need to compete with each other.

    • Mother Hydra

      Did you catch that article about toxic titles? Dovetails nicely with your comments.

      • http://twitter.com/Moeskido Moeskido

        I did not. If it’s on Asymco, I have to admit that I haven’t had the fortitude to wade through all the statistics there in awhile.

    • http://twitter.com/Kosmatos Odi Kosmatos

      I fail to comprehend what MacBook Airs have to do with this.

      • http://twitter.com/Moeskido Moeskido

        MBA = Masters in Business Administration.

        • http://twitter.com/Kosmatos Odi Kosmatos

          Damn, I should have added a smiley.

          • http://twitter.com/Moeskido Moeskido

            And I should be smarter about sarcasm. You got me.