With Windows 8, Microsoft entirely screwed the pooch. A badly conceived OS, designed to compete with Apple’s iOS and yet remain a traditional PC, did neither. It only confused and repelled users. Windows 7, a decent replacement for Windows XP, finally, could have sustained the industry easily for a decade.
Kay’s comments about how Intel and Microsoft dropped contracts with his consulting company are particularly telling: he blames the decisions on Endpoint’s unwillingness to help their PR efforts.