T-Mobile reports ‘gangbusters’ first day iPhone 5 sales

Ina Fried, All Things D:

“Today has been gangbusters for T-Mobile,” Chief Marketing Officer Mike Sievert said in a statement to AllThingsD. “We experienced lines out the door this morning at nearly all of our almost 3,000 stores nationwide.”

T-Mobile is offering the iPhone 5 for $99 up front, letting customers pay for it over time, but not locking them into a restrictive contract.

  • Agreed, but I’d like to know how many of them were simply existing customers making a switch.

    • DanielSw

      What seems to be more relevant in this scenario is the fact that there is simply significantly more pent up demand for the iPhone 5. I recently had a problem with my 5 and did some calling around before I went anywhere to check if the place had 5s in stock so that I could leave with a new one in case I needed to swap mine out. Peach Mac was the closest to me at the time, but the guy on the phone told me that there are too many SKUs for him to say over the phone whether they had one in stock to replace mine. That made me realize the sheer numbers of 5s out there. Now there will be a lot more out there carried around by T-Mobile customers.

      • I do find it amusing that a half-year-old smartphone is still getting people to line up in noticeable numbers.

        • DanielSw

          Well, if “amused” is all we get out of you, then that’s OK. The fact is, everyone waiting in line is a veritable buyer of an iPhone 5. Every one of those people is a new Apple customer, most of them being potentially good word-of-mouth generators of what a good phone the iPhone 5 is, and, by extension, what good products Apple makes. Maybe they’ll also try out iPods, iPads, iMacs, etc. So I guess Apple could be amused, too, ya think?

  • dr.no

    Another good thing half of AT&T’s commercial having faster 4G and talk and surf at the same time will disappear.

  • lucascott

    The trade in offer doesn’t hurt either.

    I’m curious about Apple’s sales. I suspect they were rather low but I’m not sure they care too much at this point. Otherwise they wouldn’t have allowed T-Mobile the freedom to undercut them with all these promos. Promos which might not exist when the next model comes out.

    • DanielSw

      I don’t think this is an undercut as such. Apple still gets its wholesale price from T-Mobile. It’s simply deferred payments for the phone over time instead of more upfront, isn’t it?

      Seems like Apple is mainly happy to sell more phones, get more switchers to the ecosystem, etc.

  • Tvaddic

    True, but “gangbusters” for T-Moible could be mediocre for AT&T, which sells the most iPhones.

    • DanielSw

      So what? “Gangbusters” still means T-Mobile is happy. Nothing wrong with that. And “more phone sales” is a good thing for Apple any way you look at it–more SWITCHERS is an even better way of looking at it.

      • Tvaddic

        Any sale good for Apple, but I wasn’t commenting on that. I was commenting on how T-Mobile could be spinning this. The Surface sales are “gangbusters’ considering Microsoft went from zero to x sales. I was just providing perspective.

  • Now is this really T-Mobile’s USP or is it also because it’s iPhone? Whatever it is, I think in the long run that doesn’t matter. Customers win. And so that’s the best thing that can happen to the market.

  • Uriah Romero

    It’s no surprise that T-Mobile was busy on the day the iPhone released on their network. I received my iPhone 5 a few days ago, and on top of not having to sign a contract, I love the network and how fast it is. I like to keep up with my live and recorded shows using m phone on the trip to and from work at DISH, considering it takes some time to get there. I use the DISH Anywhere app to stream my shows wherever I go, and it works perfectly on my iPhone 5.