‘Analyst: BlackBerry Z10 returns outnumber sales’

Perhaps worse, according to a report from Detwiler Fenton, customer returns of the Z10 are actually outnumbering sales.

“We believe key retail partners have seen a significant increase in Z10 returns to the point where, in several cases, returns are now exceeding sales, a phenomenon we have never seen before,” Detwiler analyst Jeff Johnston writes in the report.


  • Ehh…can’t have it both ways: bash analysts speaking negatively about Apple and believe them on other companies. “We believe” is a bad way to start out.

    • DanPierce

      I have thought about this over the last day. Yeah, I am not sure I buy an analyst report that uses “we believe”.

      As with most of these reports, we should wait until the next quarter’s earnings report. I am sure that if Blackberry has done well, they will report actual unit sales numbers.

  • How exactly is it possible to have more returns than sales? You can only return what has been sold to begin with. Is it so painfully obvious that I’m overlooking the answer?

    • No, very astute point. 😀

      The only thing I can think of is stores are returning unsold one’s and not necessarily customers returning purchased one’s.

      • Someone clarified to me. And it makes sense, and makes for a wonderfully sensationalistic headline.

        If you sell 5 phones, and 3 get returned, you essentially have more returns than sales (because only 2 actually remain sold).

        • DanPierce

          Or they sold 20 the first week, no returns. They sold 10 the second week, 1 return. They sold 7 the third week, 8 returns They sold 5 the fourth week, 10 returns.

        • Gotcha. That makes sense.

  • DanPierce

    “returns are now exceeding sales, a phenomenon we have never seen before”

    I have: http://www.theverge.com/2011/07/28/google-tv-update-logitech-revue-boxes-returned-sold-q1-price-dropping-99/

    (Maybe they mean in cell phones.)

  • Dmitri

    I got a chance to play with one of these and I thought it was fine. Didn’t make me leave my iPhone, but, still, I didn’t see any sign that would make me say, “man, they’re gonna see a lot of returns.”

    So based on my n=1, I’m going with “analyst is making something up.”

    • pawhite524

      Agreed. Keep in mind the current news/blog philosophy: Throw crap against the wall then you write 4 more stories explaining what really happened. It’s all about page hits people! At least that is my jaded opinion, one that has been substantiated many times but not all the time.

  • richard451

    stock manipulation at it’s finest. Funny that the authors at LoopInsight spread the words of a financial analyst as gospel.

  • So the Wall Street Journal is citing an analyst saying something bad about a phone maker? Where have I heard that before? Do you really believe this garbage or did you post it as flame bait?

  • Winski

    So, Blackberry and Microshaft can be buried together !!!

  • DanielSw

    RIM tacitly admits to undesirable sales by saying that Q10 sales should be better.

  • Slurpy2k12

    ..and, turns out this story might be horse-shit.

    I have to say that I like this site, but one thing that’s bothered me is Jim’s intense, vitriolic hate towards Blackberry that goes beyond just indifference. Constant posts mocking them, cheering every negative story of misstep, gloating in their forecast, announcing over and over that they have no chance and are DOA..why? I don’t understand this seething, almost troll-like hatred and this outwardly vemon against them- I’d think as Canadian company, you could at least tone it down a bit. Yes, I agree their future does not look too bright, but there’s no reason to have the childish attitude you have towards them, as they don’t even pose a threat to the iPhone or Apple. Why kick a company so hard, over and over again, when they’re already down? Save that for Samsung, a company thats actually a threat in terms of mindshare.

    This is really the only thing thats been bothering me about this site for the past few months..your constant attacks are a bit over the top and unnecessary, especially when you start quoting analysts and take their words at face value, something you always chide others for doing regarding another company.

    • 8PAQ

      I agree completely. As I said before, RIM guys must have stolen Jim’s dog sled or something.

    • Mike S.

      I completely agree.

      “Pathetic” sums up his bizarre hatred for BB. Their only sin was failing to respond to the iPhone until now.

    • I was going to say, if we can see thru idiocy from analysts regarding Apple, we should also check to see if seriously bad news regarding others passes the smell test.

      I think it’s fun to bag on Blackberry as much as the next guy, but the stock price manipulation shenanigans from paid shills don’t end with Apple. A huge amount of Blackberry shares are held short. Almost none of the Very Bad News regarding Blackberry should be given any nominal assent until it’s triple checked.

  • 8PAQ

    Now that the story has been completely discredited I am sure we will see an update on The Loop saying that any time now… Oh wait, The Loop only posts negative garbage about BlackBerry and would never posts anything positive.

  • GTWilson

    I’m not really sold on that story – At all.

  • Fraydog


    Sounds like BlackBerry is pissed about this leaking out… I’m far from a defender of them, but if this isn’t true, I don’t blame them for being pissed. It could have something to do with nearly half the people owning BBRY are doing so to short the stock.

  • Lukas

    Just to be clear, you are going to post a follow-up to this and explain how it looks like you just got duped into helping a stock-manipulation scam, right?