Apple changes Chinese warranties

Following controversy in China with state-controlled media outlets going after Apple over its warranty policies, Apple CEO Tim Cook today addressed the issue in a letter published to the company’s website in China. Within the letter (translation below), Cook apologized to customers and announced the company would implement a number of changes to “improve the level of service” for Chinese customers.

Among the changes Apple will make is an improved repair policy for iPhones, clearer warranty wording on the company’s Web site, better training for Apple Authorized Service Providers and easier customer contact with Apple Feedback Service.

Seems like a step in the right direction. Now to see how Chinese state media reacts…