In December, the council unveiled its customary annual list of new Swedish words. Among the words that Swedes had begun using in 2012 was “ogooglebar” (‘ungoogleable’).
The California-based multinational soon got into a huff, asking the council to amend its definition. But the language experts refused to bow down to the demands, instead choosing a third option – removing the term all together.
Now Google is trying to control the words a country and its population can use? Really Google.