“We think it’s time to shake things up in the smartphone space,” Mike Woodward, President of HTC America, told ABC News in an interview. “We have decided to come out and reinvent the smartphone.”

HTC is using “Generation Feed,” for those of us keep that looking at our phones.

  • 468PPI… isn’t that overkill?

    • They thought the same about 320.

      • JohnDoey

        Yes, it is overkill because the images that this phone shows on its screen are not 480 PPI and neither are the user’s eyes. Apple didn’t just upgrade their screens to a high pixel count, they updated the artwork in the apps.

        • What is? Retina or 480 or both?

          Apple only updated their apps, as did HTC to Sense. Android apps is another thing developers will have to address.

          • With Android, you got devices with 250-300dpi, 300-330dpi and the new 1080p displays, which come in 4.7 and 5.0″.

            With the iPhone, you can exactly predict WHERE on the screen a pixel you draw for an interface will end up on the display and if it fits in a physical pixel or between two pixels of the display.

            With Android, a minority of devices will use the new higher definition displays, so there’s no need to adapt your software to them to make it look better and even if you did, it will never look as good as on iOS, because there’s not a single device but hundreds you have to adapt your software to.

          • lol

  • No mention of continuing support for Android updates, as usual.

    • Mother Hydra

      The implication, to me anyway, is that they will differentiate their new sense experience. Translation: lagging behind at least 6 months.

    • Why would you expect that discussion at a new phone launch?

      • Because it needs to be addressed. Consumers should know what they’re buying into.

        These are small computers that are more than ever subject to intrusion and external abuse, and will need continuing support, if only for security updates.

        When I buy an iOS device, I know I’ll be getting security updates—if not OS feature enhancements—for a significant amount of time. Were I to buy, say, a mid-priced Windows laptop, I could reasonably expect that the device will adequately run at least one subsequent major version of the OS it came with, if not two or more.

        I have no such assurance with Android smartphones.

        • You miss what general consumers consider. I have to inform my friends/wife of iOS updates. They don’t know or care.

          I agree it should be resolved and would be good for HTC to provide clear details and it seems they did, according to The Verge: “The HTC One runs Android 4.1.2, but an update to the latest version, Android 4.2, is promised at some point in the future.”

          • General consumers shouldn’t have to care, but need protection nonetheless. iOS at least makes updating relatively simple.

            Too many Android OEMs take advantage of the same ignorance that Microsoft used for years, selling consumer computers that were unprotected by default, and provided a fertile environment for creators of malware.

          • Agreed on needing the protection. I’m not sure if you mean iOS makes it relatively simple from a tech standpoint or availability. If the latter, I agree. If the former, it is definitely better now but no different than Android.

            Android actually isn’t unprotected by default. Malware finds its way but it isn’t by default approaches. It is usually a multi-step process, sans exploits (ie – iOS contact-gate type things; can’t recall one for Android off the cuff but I know there have been issues like that).

          • Speaking of which, just got 6.1.1 notification. Installing now. 😉

          • Glad you have a phone that can run it. 😉

          • 😀 It is a dev phone but updating my iPads momentarily.

          • JohnDoey

            Every iPhone from the last 5 years can run iOS 6.1.1.

          • Android may be protected, but that doesn’t mean the mid-price Android phone I might buy tomorrow will be. Too much of this decision-making is in the hands of manufacturers who are just shoveling these things out as fast as they can.

          • COMPLETELY agree with you there.

          • JohnDoey

            Android is not protected. It has more viruses than apps. The very latest version of Android may be better, but it is not protected. Android device makers cannot ship an emergency update across their installed base to deal with a new exploit the way that Apple can.

            It is possible that a future Android exploit could stop all HTC phones from functioning altogether, and HTC can’t do anything about it. If iOS 6.1.1 were rendered unusable, Apple would just ship iOS 6.1.2.

          • JohnDoey

            No you are wrong. The way you can tell that iOS updates are working better than Android is that most iOS devices are running the very latest version. Only a tiny minority of Android devices run the latest version. It’s usually about 5%. Just the devices that most recently shipped. There is almost no updating going on with Android. With iOS, they have Mac OS style updates. iOS prompts the user to update and most users do.

            Instead of telling your wife that there is an update available, tell her “it is very important to install a system update when you are first prompted to do so, because it will keep your data and privacy secure, and it only takes a few minutes.”

            Users are prompted with a dialog, they see a badge appear on App Store and they are prompted to update again if they try to download an app that requires the latest version of the OS. That is 3 ways to find out about updates.

          • Again, Android prompts the users to install and has for years. iOS just now got the untethered approach. As for 5%, that’s no where near any part of my statements as I’m aware ODMs are slow updating their phones [hence the Nexus program].

            I have told my wife numerous times to update her devices (iOS and Android). She never does; neither did my dad on his iPhone.

          • JohnDoey

            Apple informs iPhone users about iOS updates. They arrive on the phone like messages. And then you try to buy an app and it says “requires iOS 6” and you have an incentive to update.

            Updating the OS in a timely fashion is a key feature. The original poster is quite right that a phone buyer should be concerned with this. Especially in an Android phone because Android has viruses and other malware. In fact, it has more viruses than apps. Most devices are vulnerable because they are running old software.

            System security is like an arms race. If a software version is 1 year old, it is cracked already. The Software Update feature of iOS, Mac OS X, and even Mac OS 9, is completely essential. It is especially needed by consumers.

            By the way, any time you look down your nose at consumers and think they need less computing than knowledgable users, you are making a mistake. Consumers need MORE computing than knowledgable users because they cannot work around these problems themselves. And in mobiles, even sophisticated users often cannot work around these problems themselves. The device needs to be regularly maintained throughout its life by the manufacturer.

          • Show me some stats/proof that Android has “more viruses than apps” to continue that discussion.

            Android alerts users of updates as well. It has done this for years. Getting that notification in a timely manner…that’s another story for the ODMs. 😀

            I never looked down on consumers. I’m basing it on my experiences with many family/friend non-techies.

            Consumers don’t need more computing. In fact, they can use less in a more sensible but need it in a more usable way.

          • But often you only get it in a more usable way on better and pricier devices.

            If you have someone who wants a tablet because tablets are hyped now and you get him one of those cheap chinese 100$ tablets, you just have created a customer who will never again buy a tablet and who doesn’t understand why people love their iPads.

            Because the device he got is rubbish, laggy, has poor battery life, crashes, doesn’t recognize touches etc.

            He’ll never believe that an iPad is a completely different device and has nothing in common with the cheap one he has been cursing for days.

            That’s also why i think that cheap Android smartphones are a bad thing.

            They aren’t making more people use smartphones, they are making more people not understand why other people love smartphones and they’ll use them as feature phones instead.

          • Wow, that’s random. lol. There are some pretty massive assumptions there about buyers.

            I’ll just respond with: If I buy a terrible, cheap car that drinks gas, burns oil and sputters, I won’t be out of the market for a better car in the future.

          • You’re assuming people have a clue about computers (but you just said that people you know have no idea about software updates) and how they work.

            People know that there are cars with higher and lower gas consumption – because people have been using cars for a hundred years now, because cars cost a looooot of money and people have to plan their purchase, because people have been fighting about which brand of a car is the best and why the drivers driving cars from manufacturer X are lame since… well, before the personal computer even existed.

            People have no clue about computers, what differentiates a good computer from a bad one and stuff like that.

            If people had a clue about computers, do you really think Apple would air commercials showing little girls calling their grandparents on Facetime?

            The average computer user has had no idea that video chat exists outside of science fiction, he doesn’t know that Skype has been doing that for a decade.

            Apple is showcasing Facetime, because this is something that for a whole lot of viewers of those commercials will be a new thing, something they wouldn’t have expected a computer/tablet to be able to do.

            And they are not showcasing making calls on an iPhone, because people know that a phone can make calls, they have known it for a hundred years – just like cars.

            People have no clue and a bad computer can shape their expectations of all computers – for the worse.

            And as many people still see tablet computers as toys, something that can’t be used productive – do you really think they’ll buy another tablet, a more expensive one, when they find out that they hate using (all – because they think they all are the same) tablets (because it’s slow, buggy, low battery life)?

          • I never assumed people have a clue about computer specs. I am a resource for purchase decisions all the time so I know better.

            Yes, Apple would show people Facetime even if they know video calling is possible (which I’d argue a high percent do) because they want people to know it is possible on Apple’s hardware.

            And yes they have shown making calls on an iPhone in several commercials.

  • Dear HTC: Call me “Generation Feed” again and i’ll have to kill you!

    And i thought i’m “Generation Born Mobile”, at least that’s what Qualcomm said…

    That news is full of marketing bullshit… an “ultrapixel”-camera?

    Sure, you can debate whether a “retina display” is only marketing bullshit for a higher resolution display, but ultrapixel is just pure bullshit.

    “Nah, we’ve stopped calling our storage capacity gigabytes, we’re calling it Ultrabytes now.”

  • I’m confused about what an ultrapixel is. Did they cram 2 million pixels into the space of 1 megapixel on the sensor, or did they just say 2 megapixels = 1 ultrapixel, or something else?

    • Nevermind, The Verge explains it. They’re using an 8 MP sensor to take a 4 MP photo.

    • JohnDoey

      Ultrapixel is a bigger sensor. They did exactly what Apple did and instead of upping their megapixel count, HTC put in bigger pixels.

      A camera can have an 8 megapixel sensor that is 1 millimeter in diameter, or it can have an 8 megapixel sensor that is 2 millimeters in diameter, which will capture more light and make a much better 8 megapixel picture.

      Both megapixel and now ultrapixel are just marketing terms. You need a number of specs to judge a camera, and even then, you also need to see the photos to really judge.

  • tylernol

    hasn’t HTC died yet?

    • I hope not. I actually kind of like my HTC phone. It’s a major improvement from the Samsung piece of crap I threw against the wall in disgust a few months ago. That thing couldn’t be updated from Android 2.2, and had ginormous memory and storage problems. Crashed on me several times a day. The HTC keeps up with me at least.

      I’d prefer an iPhone, but I can’t afford the monthly service charges of the providers that carry them. I’ve got 300 talk minutes and unlimited everything else except international texts for $38 a month through Virgin Mobile. A jump to $90+/month for the others to have an iPhone is out of my budget right now.

      • tylernol

        HTC makes some nice phones, nicer than Samsung, but they are getting crushed by Samsung in the Android market, and their bet on Windows Phone has not paid off. Samsung is just outspending everyone by a wide margin on marketing and bribery in the smartphone space. HTC’s margins have been slipping and sales have been on a decline.

        • That’s too bad. I bought the Samsung based on some reviews, brand name, etc. Biggest mistake I ever made when it comes to tech. I’ll never buy another Samsung phone for myself. (TV maybe. Refrigerator, possibly. Phone or tablet? Nope)

  • Doctorossi

    A company that’s losing money in smartphones thinks it’s time to shake things up in smartphones?

    Imagine that.

  • I think this was something a bit more interesting: “HTC has always added its own flare to Android with its Sense software. While HTC backed off from tweaking Android too heavily in its previous phones, it has begun to think of Google’s software entirely differently with the One.”

    It feels like a thought process between Windows Phone (live tiles; remember those commercials about not being glued to your phone) and Amazon (based on Android but is only the core).

    On another note, I give them props for a really fast release (something Jim/others have lamented Android ODMs for blowing, rightfully so): “The One will be offered by 180 carriers in 80 countries over the next few months. It will be available in the U.S. at T-Mobile, Sprint and AT&T in March.”