Apple’s new iPad TV ads Posted on Monday, February 18th, 2013 at 7:03 am. PT Written by Jim Dalrymple Together Alive Domicinator Apple ads always seem to be very manic depressive. They’re either really crazy or really sentimental and subdued. I actually prefer the latter. These new ads bug me. http://twitter.com/iHKDesign iHKDesign I kind of liked how they harken back to the uptempo iPad ads. It made me happy. lucascott Apple’s product audience is also a tad manic depressive as well. These ads are for the other side. http://twitter.com/Moeskido Moeskido Apple runs ads in several styles. They have a broad demographic to address, and they target ads for different audiences. These ads probably weren’t meant for you. And I imagine if the style represented above wasn’t working for them, Apple would have stopped making them that way. Domicinator Oh, I’m sure you’re right. And believe me, I’m a huge cheerleader for Apple. But I’m sure these ads will work well, as I’ve seen a lot of praise for them. http://twitter.com/kipb Kip Beatty Not sure I like the group shout, but I do like the overall idea and content. The area where the iPad has a HUGE advantage over all other Tablets (small, mini, large, extra large, clicking or non-clicking) is in apps. I’d press that advantage ad nauseum. http://twitter.com/iHKDesign iHKDesign Kind of neat how the hands change depending on the app. For baby apps, they have baby hands. http://twitter.com/kipb Kip Beatty I missed that. Nice touch! http://twitter.com/tohnokun 遠野くん Good spot. That only makes this even better in my eyes. http://darcyfitzpatrick.tumblr.com/ Darcy Fitzpatrick I don’t know how they ever landed on the concept for these ads – the words flying by, the shouting chorus, etc – but the results are fantastic. At its core this is the old standard “show them using the product” approach that works, but with new, vibrant life breathed into it. Well done. lucascott Anyone figure out all the apps shown? quietstorms Apps shown in the ads include AmpliTube, Style.com, GarageBand, TED, iMovie, iBooks,Dinosaur Zoo, Toca Hair Salon, The Lonely Beast ABC, Brian Cox’s Wonders of the Universe, Vimeo, Rockmate, Glow Hockey 2 HD, and FaceTime. Credit goes to MacRumors. http://www.johncblandii.com John C. Bland II Ok, all. These commercials came on tonight and I got my wife’s opinion on these two. Me: Thoughts? Wife: I like it. It shows functionality. They show what you can actually do…more than just dance (Surface commercial). After the second one, I asked again. Me: Thoughts? Wife: I like it. It shows functionality. (yes, she repeated herself; lol) Me: If you didn’t have an iPad and wanted a tablet AND…weren’t married to me (a techie) then saw the this commercial and the Surface…which would you buy? ….(without delay)…. Wife: iPad. They showed me neat stuff it could do. In the Surface ad they just showed me you could pop-lock. (followed by “pop pop pop” while she locked). LMBO. Long comment but it sums up what Jim/others have been saying. She still likes the Surface commercials (for the fun aspect) but product marketing wise…iPad wins. To that point, I agree. (sorry so long winded) Klattu i think that android is still better without these features.