The New York Times posted a story on Monday about Samsung and its mobile phone business. Some sections seemed odd, so I thought I’d translate them for you.
“We get most of our ideas from the market,” said Kim Hyun-suk, an executive vice president at Samsung, in a conversation about the future of mobile devices and television. “The market is a driver, so we don’t intend to drive the market in a certain direction,” he said.
We copy Apple.
It polls consumers and buys third-party research reports, but it also embeds employees in countries to study trends or merely to find inspiration for ideas.
We have spies in Apple’s factories.
“The research process is unimaginable,” said Donghoon Chang, an executive vice president of Samsung who leads the company’s design efforts. “We go through all avenues to make sure we read the trends correctly.”
We have supply chain spies too.
Samsung says studying the market helps it build confidence for the wireless carriers that its mobile devices will sell well. That, in turn, persuades the carriers to aggressively sell Samsung phones and tablets.
We pay carriers to sell our phones.
Daniel Hesse, Sprint’s chief executive, called Samsung a “terrific partner” because of its willingness to work with the carriers on the creation of phones.
Yes, we receive monster checks from Samsung.
There. That’s better.