Pepsi wants to Kickstart your breakfast

Kickstart USAToday:

PepsiCo on Monday announced it is rolling out “a new way to do mornings” with Kickstart, a fruit-flavored Mountain Dew beverage.

“Our consumers told us they are looking for an alternative to traditional morning beverages – one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days,” said Greg Lyons, Mountain Dew’s vice president of marketing.

Kickstart has far less caffeine than energy drinks — 92 milligrams for a 16-ounce can. By comparison, a 16-ounce cup of Starbucks coffee has 330 milligrams of caffeine.

Does anyone really want a “morning beverage” that tastes like “Mountain Dew and fruit juice” that has even less caffeine than their coffee?

  • I don’t drink coffee…so SHUT UP AND TAKE MY MONEY!!!

  • They should fund this through Kickstarter :p

  • ryan

    Honey Boo Boo?

  • David

    It’s not the first time they’ve tried something like this. In the late 80s they test marketed “Pepsi AM”, a more-caffeinated-than-regular-Pepsi morning drink. It may have even been coffee flavored, I’m not exactly sure.

  • justin_horn

    Yeah, but just think of all the toxic chemicals you’ll miss out on if you just go with a couple shots of espresso!

  • “We see the emerging opportunity to ‘snackify’ beverages and ‘drinkify’ snacks as the next frontier in food and beverage convenience.” -PepsiCo’s Chairman and Chief Executive Indra Nooyi in 2011

    Obviously we see the innovation brought on by these prophetic words today.

  • Awesome! If I can drink one more HFCS-laden carbonated drink a day I can get diabetes that much sooner!

  • simongarlick

    A standard-sized can of energy drink contains approximately 15 teaspoons of sugar. Wouldn’t it be easier to just put an extra 15 spoons of sugar on your breakfast cereal?

  • Dean Johnson

    Rather than cutting back on caffeine, they should be adding both caffeine and a bunch of other 5 Hr Energy-ish goodness.

  • Herding_sheep

    I enjoy a Mtn Dew in the morning at work occasionally. A new Dew with more caffeine than regular Dew (still less than coffee), and real fruit juice? Sounds like something I’d try. The flavored Dews are all my favorites anyway, so to me this would just be like getting new Dew flavors.

    Not everyone likes Coffee Jim/Peter, so yes I’m sure there are a lot of people who would be interested in this. Not to mention the huge following of Mtn Dew drinkers.

    • Put down the can of sugar water and check the byline again.

  • More high-fructose corn syrup. Feh.

  • Minute Maid used to make an orange soda that had real orange juice in it. I loved that stuff a lot more than the other orange sodas out there. I’m starting to make my own sodas with my SodaStream now, so I’ll likely try to match it (with less sugar of course and absolutely no HFCS) eventually.

  • By the way, on the coffee and sugar notes above, I also don’t like coffee or tea. I love soda pop, and especially like to try the “gourmet” ones. We have a soda shop named Pops near here that I trek to semi-regularly to get specialty soda pop, and I never buy any there that have HFCS in them. That stuff goes straight to the liver and overworks it. Since cutting out a lot of soda and only drinking real sugar ones when I do, I’ve lost a lot of weight.

    I can’t drink aspartame/nutrasweet sodas, by the way. They give me headaches. Splenda doesn’t give me headaches, but sodas with that are fairly nasty. I haven’t tried the Stevia-based sodas yet.

    Finally, a big up yours to Dr. Pepper for taking back the bottling license for Dublin, TX and killing Dublin Dr. Pepper. That stuff was awesome.

  • Jdotcob

    The Taco Bell (a Pepsi partner) by my work is offering an orange juice and Moutain Dew drink. I’ve been tempted to try it but I don’t usually go there in the morning when they’re serving it.

  • I would much rather start my day with Maker’s Mark, for health and numerous other reasons.

    • After the news that they are watering down Makers Mark, I wouldn’t drink it at all, let alone at breakfast.

  • albertkinng

    Well, I aways drink soda with my breakfast…