Nike is not working on an Android app Posted on Monday, February 11th, 2013 at 12:50 pm. PT Written by Jim Dalrymple From the Nike Support Twitter account. @mkoyerp Right now, we’re focused on iOS and web. We’re not working on an Android App.— Nike Support (@NikeSupport) February 10, 2013 gjgustav That’s what happens when your platform’s users expect everything for free. http://jonfisher.me/ jonfisher Nike product meeting: “Hey, should we make an Android app for this?” ::Jim Dalrymple laugh:: http://twitter.com/MartinJohnson Martin Johnson I really believe this is a combination of fragmentation (FuelBand syncing is Bluetooth based and as we’ve seen with Pebble and others Android fragmentation is felt hardest in services like Bluetooth) and the fact that Android customers don’t use apps in nearly the same proportion as iOS users. So while Android install base overall is huge, the proportion of those users that also make use of apps is smaller than iOS. JohnDoey Also Android users do not typically buy accessories because they are trying to spend the absolute minimum on a phone. That is a totally legitimate strategy, but it is also totally legitimate for app developers not to wade into the miasma of Android development. matthewmaurice Of course having Tim Cook on you Board of Directors probably says a lot about your Android intentions, too. gjgustav Not really. Bill Campbell, CEO on Intuit is on Apple’s board and has been for years. That doesn’t stop Intuit from treating the Mac platform like garbage with infrequent, buggy, feature-lacking, incompatible software. social_tom Anyone who says “Do your job” doesn’t know what your job is. http://www.tumblr.com/blog/his-divine-shadow His Shadow Yes, because who wouldn’t want a job where your desk looked this everyday… gjgustav There’s a desk like that in my office too. It’s horrible. JohnDoey It is better to support generic devices in the browser. There is not really any such thing as Android development — you ALWAYS have to develop for the specific device, i.e. Galaxy S. But even if you make an app for Galaxy S it won’t necessarily run even in any other Galaxy model. So it is an excellent strategy to do a really great Web app for everybody and a really great iOS app. That covers everybody. http://mangochut.net/ mangochutney Given that Nike wants to sell hardware and the accompanying software would be free, the fragmentation of the Android ecosystem must be prohibitive to the development efforts for Nike. That says rather a lot about the state of the ecosystem as a whole. Ouch.