Nike is not working on an Android app

From the Nike Support Twitter account.

  • gjgustav

    That’s what happens when your platform’s users expect everything for free.

  • Nike product meeting: “Hey, should we make an Android app for this?”

    ::Jim Dalrymple laugh::

  • I really believe this is a combination of fragmentation (FuelBand syncing is Bluetooth based and as we’ve seen with Pebble and others Android fragmentation is felt hardest in services like Bluetooth) and the fact that Android customers don’t use apps in nearly the same proportion as iOS users. So while Android install base overall is huge, the proportion of those users that also make use of apps is smaller than iOS.

    • JohnDoey

      Also Android users do not typically buy accessories because they are trying to spend the absolute minimum on a phone. That is a totally legitimate strategy, but it is also totally legitimate for app developers not to wade into the miasma of Android development.

  • matthewmaurice

    Of course having Tim Cook on you Board of Directors probably says a lot about your Android intentions, too.

    • gjgustav

      Not really. Bill Campbell, CEO on Intuit is on Apple’s board and has been for years. That doesn’t stop Intuit from treating the Mac platform like garbage with infrequent, buggy, feature-lacking, incompatible software.

  • social_tom

    Anyone who says “Do your job” doesn’t know what your job is.

  • Yes, because who wouldn’t want a job where your desk looked this everyday…

    • gjgustav

      There’s a desk like that in my office too. It’s horrible.

  • JohnDoey

    It is better to support generic devices in the browser. There is not really any such thing as Android development — you ALWAYS have to develop for the specific device, i.e. Galaxy S. But even if you make an app for Galaxy S it won’t necessarily run even in any other Galaxy model. So it is an excellent strategy to do a really great Web app for everybody and a really great iOS app. That covers everybody.

  • Given that Nike wants to sell hardware and the accompanying software would be free, the fragmentation of the Android ecosystem must be prohibitive to the development efforts for Nike. That says rather a lot about the state of the ecosystem as a whole.