One in six PCs shipped in Q4 2012 was an iPad

Some staggering numbers from market research firm Canalys on Wednesday. There were 134 million PCs shipped in the fourth quarter of 2012, with one-third of them being tablets.

Canalys counts tablets as PCs — doing that changes the landscape of the entire PC industry. According to the report, Apple is in the lead, shipping 27.0 million units, taking its share over 20% for the first time.

HP came in second, shipping 15 million units, slightly ahead of Lenovo as both vendors captured 11% share of the market. Thanks to its tablet shipments, Samsung made it into the top 5 shipping 11.7 million PCs, leaving it with 9% share.

The Windows 8 launch “had little effect on worldwide shipments,” according to the report.

What did have an effect on shipments is tablets, which “grew 75% to 46.2 million units, with full-year shipments totaling 114.6 million units.”

The outlook for Dell was not surprisingly poor:

Dell’s reputation in the PC market continues to fade. It only shipped 9.7 million units, a 19% decline on 2011. Its direct business model is expensive and unsuitable for driving growth in new markets. A turnaround in fortunes is likely to take years.

The biggest problem Apple had was supply:

Apple’s growth in the pad segment was driven by strong demand for the iPad mini. Its overall shipments, however, were hampered by supply issues. Canalys estimates that the mini made up over half of Apple’s total pad shipments, with its attractive price point and compact design leading to significant cannibalization in the iPad range and wider PC market. Despite record shipments, Q4 saw Apple’s pad share dip to 49%, becoming the first quarter it has not controlled over half the market. ‘Apple timed the launch of the iPad mini well,’ said Pin-Chen Tang, Canalys Research Analyst. ‘Its success proves there is a clear demand for pads with smaller screens at a more affordable price. Without the launch, Apple would surely have lost more ground to its competitors.’

Amazon grew 18%, shipping 4.6 million units.



  • http://twitter.com/jeffzugale Jeff Zugale

    Quick, everyone sell all your Apple stock, clearly they are too successful and they’re gonna crash and burn this quarter!!!!

  • crustyjusty

    Jim: Remember, they’re measuring shipments, not sales. So, there can be some incongruity between firms that stuffed the channels with a lot of units (Surface, etc.), and firms that sold a lot of units (iPad, Kindle).

  • JohnDoey

    Canalys counts tablets as PCs — doing that changes the landscape of the entire PC industry.

    Counting iPad as a PC enables you to see what is actually happening in the PC industry. It explains things like Windows 8′s desperate tablet envy and Dell going private.

    • gjgustav

      It only means there is a PC that caters to casual use. Before the iPad, there wasn’t. Before the iPad, people bought full fledged desktops and laptops for Facebook, email, twitter, a few games, and little else. Seems silly in retrospect.