The BlackBerry 10 problem

I made fun of BlackBerry and its co-CEOs for quite some time. While I had good reason to do it, I wasn’t against a BlackBerry comeback. However, with the launch behind us, I don’t think they did enough to get themselves off the ropes.

As I said on Amplified last week, BlackBerry needed a stellar launch — both the software and hardware, as well as any new features, had to be blockbuster. They weren’t.

The company changed its name from RIM to BlackBerry, but so what? Its core business was always the BlackBerry, so the change doesn’t signify any major shift in thinking. When Apple changed its name from Apple Computer, Inc. to Apple, Inc. there was a clear shift from just computers to consumer electronic devices, like the iPhone and iPad.

BlackBerry also announced that Alicia Keys would be the new Global Creative Director. A celebrity endorsement is not what people want, they want a better product.

The new BlackBerry received an average response from media, some early reviews were just bad.

BlackBerry needed to give users a reason to switch back from the iPhone or Samsung product they currently own — they didn’t do that. At most, they may have caught up to where everyone else already is, but they needed to do more if they planned to get back all of those customers.

  • While I don’t entirely disagree with you here Jim, it’s a start for BlackBerry. This isn’t the same company it was two years ago and they’re off to what I believe is a great start of their comeback. Could it have been better? Sure.. they didn’t lose customers overnight… they lost them slowly so I think gaining them back slowly is fine as well.

  • Sean

    Skating to where the puck is, not where it’s going to be.

  • Leo

    Jim, I am an Apple fanboy through and through. And I agree with some of your point(s) about BlackBerry10 except one. BB has not just caught up but surpassed iOS and Android on numerous features. Lets face it, iOS is VERY dated compared to BB10 and even compared to Android OS. Especially when it comes to keyboard input. I know a great number of people who will never give up their BB and the new models make sense to them. Even though Apple dominates market share, Apple better pull a rabbit out of its ass. And soon.

    • alextheukrainian

      The only features BB has are corporate vs personal data split, the Hub, and keyboard optimizations. Apple can easily implement them all in iOS7, if they want to. As can Google.

      You know what can’t be done in a year, though? Ecosystem. The very reason webOS died.

      You’re also missing a few hardware problems with BB10 – battery life and terrible camera (relatively) are the biggest two.

      I do wish BB best of luck and hope it beats MS to a solid 3rd place. But as a software developer, a few innovative features in the OS are nice, but they aren’t a real advantage.

      • TommesJay

        “Apple can easily implement them all in iOS7, if they want to. As can Google.”

        Oh, really? I think what many people completely underestimate, is the QNX microkernel architecture in BB10 vs the monolithic kernels the rest of the competition uses. We don’t know how much effort it would take Apple and Google to implement BB10-like multitasking and multithreading features while maintaining battery life, stability and reliability.

        And as for battery life and camera, this is a first version OS (maybe still something to improve) and I didn’t read one ‘review’ of the Z10 where the reviewers made COMPLETE battery testing including real-world scenarios and differentiating between 3G and LTE.

        • alextheukrainian

          Well, multithreading has been a part of iOS since version 1. Very well-implemented, too. This is why their UI was always so smooth. As a developer, I can easily delegate any calls to a non-UI thread. It’s kind of a requirement for all DB and web service calls anyway, if you want a solid, non-lagging app.

          Multitasking is absolutely not required to make something like the Hub. It’s simply an app that calls multiple web services and handles multiple types of messages. Similar to many IM clients you can get on iOS or Android. No joke, I can make a simple Hub on iOS in a week. Now, it’d still be launched separately like any other app, but you can simulate real-time updates with background notifications, just like Google Maps does to keep updating you even if you switch to another app.

          Battery/camera: now you’re just making excuses. We’re talking about what it is now, not what it “could” be. Good job to BB for making a great v1, yes, but speculation on what it “could” become is a waste of time. Again, webOS had a great v1, too – so? On the other hand, Android v1 was complete crap, yet they did just fine. It simply isn’t a good way to predict anything.

          • TommesJay

            Sure iOS CAN multitask. But the thing is that it pasues each app that’s not in the foreground and actually in use. In fact, instead of true multitasking, all what iOS currently does is permitting exceptions from the rule (audio-playback or push-notifications for instance). The problem about simultaneous multitasking is, that it can cause interferences between one app and another as well as it can affect the system running and managing them. The more apps run at a time, the higher the risk. Well in BB10, that’s not the case. One process can’t interfere with any other.

            Let’s just look at iOS and Android like they are today. IOS, as I said, has in fact a rule and that says ‘one process at a time’. Where it’s absolutely needed, iOS does exceptions from this rule. The interface of iOS is very limited, so is multiprocessing within it. A paused app that wans’t used for 15 minutes, gets killed. The focus lies at 100% on maintaining responsability and fluidity of the interface the user interacts with. You will never see two independent processes sharing the display at the same time, while both are actionable. Android goes a step further instead, even masters splitscreening, but well, it’s known for lagging and crashing, although I doesn’t even push multitasking to any limit.

            So, iOS IS stale and IS boring and it doesn’t perform anything magnificent at all in terms of multitasking. Of course it’s stable and reliable then. But still the Apple fancrowd persists on the fact that iOS COULD do EVERYTHING, but Apple just doesn’t want it to. My conclusion is that Apple has a good reason impairing iOS the way they do. Sure iOS COULD do MANY things, I totally agree with that, but the more it does, the more complex it will become to maintain fluidity, responsibility and stability. Android is a good example for this. Where BB10 on the other hand is bulletproff in certain ways that iOS and Android could simulate, but not copy.

            The great thing with the HUB in my opinion isn’t what it does (sure you can create a HUB that pulls data from different sources), but HOW it does it and the way it interacts with the rest of the system. So when I watch a video on YT I can peek into the HUB without the video pausing or any other hiccup or lag at all. I’d really like to see things like this implemented into iOS and want to see how an iPhone would handle this while maintaining the strengths it’s known for.

            Battery/Camera You say there are only excuses here, but honestly, I didn’t read any REAL review on this matter. There are FOUR different variants of the Z10 (depending on market and carrier) with different chipsets and different sd-card-support and all I read about the battery was “I am dissapointed” or “the battery is bad”. Josh Topolsky from The Verge didn’t even say how he used the phone or if LTE was turned on or off or anything, while The Globe And Mail for instance writes that the Z10 ‘absolutely kills the iPhone and Galaxy S3’ when it comes to battery life. So what’s the truth here? Nilay Patel from The Verge assumed that it’s 100% LTE-related. The Z10 has 70% more talk time on 3G than the Bold 9900. The camera produces pretty decent shots, has very good low-light behaviour, it doesn’t have to destroy the competition to sell the device.

            Remember when the first iPhone came to market? That thing was a piece of crap in terms of functionality. But it did well. Why? Because it had a compelling user experience. A responsive capacitive touchscreen. That was ALL the first iPhone could offer and it was ENOUGH to make it a hit. Now what I think the Z10 needs, is a differentiated and compelling but easy user experience, along with strong reliability, stability, core functionality, a good browser, a good camera, good design, a nice bunch of big-name-apps and that’s all even to pull some folks back from iOS and Android. And the Z10 has it all. And what the Z10 also has, are Movies, TV-Shows and Music right from one POS, syncing software OTA-Updates and Backups and even mass-storage mode, DLNA and a micro HDMI port. For real. I don’t think the ecosystem is this big of a deal at all in the mass market of the average Joe and Jane.

          • alextheukrainian

            First, I own Blackberry stock, and I do think it will do good enough for me to make money on it. That said…

            Why this huge response about multitasking when we’re not talking about multitasking at all? My whole point was that multitasking isn’t even needed to implement something like the Hub on iOS. Unless you’re replying to my comment on multithreading, in which case you clearly have lack of technical knowledge since the two are completely unrelated. Every single app on iOS runs on multiple threads simultaneously and interference between those is impossible. It’s also not possible to have interference between notifications no matter how many apps are listening to them in the background. As to music/VOIP – why in the world would you ever want two different apps blasting music and a phone call at the same time?? So yes, those do interfere with each other, BY DESIGN. 😛

            But yes, BB10 has multitasking. Good for it! That even has some slight benefits, such as ‘peeking’ between apps. Cool, but so… what? What’s the point of my Twitter feed updating while I’m replying to mail if I can’t see it, since I’m busy using the Compose screen? What’s the point of a video playing in the background if I am using another app right now and can’t see it anyway? The user experience benefit of multitasking is nearly nonexistent, yet the battery drain is very real. The things you do want in the background – music, VOIP, GPS – both iOS and Android can happily do. It’s like Ford designing an in-car system that lets you play a movie in the background while the whole screen estate is taken up to show GPS – what’s the point of that? Multitasking on a tablet makes some decent sense. But we’re talking phones here, and it’s nearly useless on phones.

            As to the rest – the camera isn’t good, compared to iPhone 5 or Nexus 4, and ‘big-name-apps’ are absent, actually. Most of them, anyway. Check the ecosystem score in The Verge’s review – there’s a reason for it. Z10 Movies, TV Shows, and Music catalogs all pale in comparison to iTunes’ – that’s not an opinion, plenty of data a Google search away. OTA updates and backups are also in iOS and Android so nothing new here. DLNA still sucks badly compared to AirPlay. And iPhones can do HDMI output, too. Heck, iPhones can even print wirelessly! Amazing stuff.

            Btw, I wouldn’t use “bulletproof” when describing anything. Just… don’t.

          • TommesJay

            “As to the rest – the camera isn’t good, compared to iPhone 5 or Nexus 4”

            It’s still good and better in low-light conditions than the iPhone 5, I don’t know about the Nexus 4’s cam tho.

            “Check the ecosystem score in The Verge’s review – there’s a reason for it.”

            Yeah, the reason is that RIM held back all big name apps during the review time until they finally revealed them on Jan 30th.

            “Z10 Movies, TV Shows, and Music catalogs all pale in comparison to iTunes’ – that’s not an opinion, plenty of data a Google search away.”

            It’s a BlackBerry. BlackBerry World isn’t the only way to put data on the device, in contrast to the iPhone and iTunes. You can also purchase music from Amazon MP3 (the app is surely on the way) or iTunes.

            “OTA updates and backups are also in iOS and Android so nothing new here.”

            I never talked about something ‘new’. I just answered you talking of things lacking.

            “DLNA still sucks badly compared to AirPlay.”

            …Which is proprietary and needs a damn Apple TV for over 100 bucks. Wow.

            “And iPhones can do HDMI output, too.”

            Yes, with a freaking adapter for another 40 bucks. Great. I just bought an HDMI-cable for € 2.49 and it does the job very well.

            “Heck, iPhones can even print wirelessly! Amazing stuff.”

            Truly amazing that the manufacturer of the printer has to pull a proprietary iOS app out of his ass to accomplish this, but that’s okay. My printer has it’s own e-Mail-adress and when I send an mail with a document attached to it, it prints it. Works even with 15 year old Nokias. Amazing stuff. HP ePrint has also a BB10 app, btw.

          • alextheukrainian

            Ok, now you’re just making a fool out of yourself.

            Camera comparison: – how in the world is Z10 ANY better than iPhone 5? Every single review found that i5 beats Z10 in camera ability by miles.

            As of Jan 30th, many big-name apps were missing. Again, do a quick Google search for a list.

            Movies/Music – umm, dude, iPhones aren’t proprietary. It will play movies/music from anywhere. Like any phone, it plays a limited range of video formats (agree, more limited than most), but it has zero DRM enforcement, so you can torrent a movie and put it on an iPhone. Some of my music is from Amazon, similarly. Seriously, you’re making a total fool out of yourself.

            Airplay – again, are you high or something? – it’s an open standard! Plenty of 3rd party speakers, A/V receivers (Pioneer, Sony), etc. implement it. It’s not a royalty-free standard, but it’s not proprietary. DLNA requires a DLNA box or a TV that supports it, too (although it’s royalty-free). And support for DLNA is terrible right now, ridden with bugs. Hence why it sucks. At least if you get AppleTV or any other Airplay-enabled device, it’s guaranteed to work for years.

            HDMI – your HDMI cable price clearly wasn’t from a retailer, so why are you comparing it to a retail price from Apple? You can get an iPhone HDMI cable for much, much cheaper from 3rd parties or eBay 🙂

            Printer – once again, just wth… you don’t need an iOS app. You do need a printer driver that implements a certain protocol. Your PC/Mac simply shares that printer wirelessly and it just works. From ANY iOS app. Printer manufacturers don’t make iOS apps to make this work, jeez.

            Any other ignorant comments?

          • TommesJay

            “Movies/Music – umm, dude, iPhones aren’t proprietary. It will play movies/music from anywhere.”

            As long as you import it in iTunes first and then sync it with the phone. Gorgeous. Or did I miss something and you can download MP3s or video through your iPhone browser and save them on the phone?

          • alextheukrainian

            You can sync via Dropbox. You can play music mp4 files directly in the browser, it will continue playing as you use other apps (unless they take over the music channel). You can use a 3rd party tool to directly copy music to iPhones, bypassing iTunes. You can use Bump app to exchange music files between iPhones. You can wirelessly access your iTunes music/movie library from your iPhone. So there are many options. But no, you can’t download via browser yet – what does that have to do with movies/music being “proprietary”?? That’s what I was replying to.

            I’m not saying iPhone is the easiest to get movies/music on. I said it wasn’t proprietary.

          • I got to jump in here about your statement about hdmi cables and prices. Retailers around here sell hdmi cables from £1. So yeh that is a retail price.

            From reading all your posts so far all I can make out is that you are a typical apple fanboy who wants to just put other devices down.

            Myself I like to use a device that works for me. I do not push my devices on onto anyone else.

            You talk about apple as if it is perfect with no flaws. I have had iphones in the past and have had loads of problems with reliability and stability.

            All platforms have their down falls and their good points. Each on has its own strenths. If you don’t like blackberry don’t go slandering them especially when you havent used the device for yourself.

            Some people like blackberry some like android and some ios. Its all a matter of personal oppinion. I like other platforms to be out there because competition drives them. If apple was the only smartphone manufacturer it would still be the original iphone and nothing would improove.

          • alextheukrainian

            I live in the US, so may be wrong about Europe. Retail prices in the US are wildly different – $15 minimum for a 6ft HDMI cable. I buy all mine on Amazon for that reason. Unless you consider that “retail”, then sure, it’s $3-4 here from less-known firms.

            I’m not slandering Blackberry, I’m posting factual information (mostly) with some opinion. I believe some BB fanboy posted a whole lot of misinformation, so I corrected it. How that makes me an Apple fanboy, I don’t know. Guess the most reasonable people are fanboys. Fine by me. Agree that everyone should own whatever works for them.

          • The reason you sound like an apple fanboy is just the way you have been talking about them being high almighty and nothing else will do. If that’s not how you ment it to be you need to be a bit more careful with your wording. I can got to tesco or asda and get an hdmi cable really cheap.

            I just get fed up when all this talk about 1 platform being better than the other. Its a mobile phone. I am currently using a bold 9900 and got rid of my iphone for it. I am not saying that the iphone isn’t as good all I am saying is my bold works better for me. I don’t care too much about games for my phone that’s why I have my xbox. As for your previous comment about airplay. In the uk I have not seen 1 printer available which works with it. There are printers that you can get an app on the app store to print wirelesly. As you just said the markets on either side of the pond are different. Maybe that’s why blackberry are doing really well over here. The support apple gives over here is half baked. They have only just got it so siri can work with maps over here. But yet again I cannot think of a single person who uses siri. I cannot comment much on android as I haven’t owned one. I like to have a physical keyboard that’s 1 of the big reasons I choose my device. No touch screen keyboard will ever be as good as a physical one. (This is my oppinion other people may think different) which is fine by me.

  • ajaffarali

    I agree that its not enough to bring users back from iOS or android but gotta say that they have put together a great foundation to build upon. It’s a great 1.0 OS which should hopefully improve by the end of this year. Their biggest challenge is to get the A+ apps on it.

    • SockRolid

      Nope. Their biggest challenge is building a media + apps + documents + e-commerce system like iCloud. Apple started working on iTunes before the first iPod was released in 2001. Yes, it takes that long.

      How long has RIM, er, BlackBerry-R-Us been working on theirs? How long until they have 400 million active accounts with credit card numbers on file like Apple? And how much longer can BlackBerry-R-Us survive? Do the math.

      • ajaffarali

        Rather than taking all of that upon themselves, I think a smarter move would be to work with partners. I don’t think anyone can do what Apple has done with iTunes but if BB10 can integrate nicely with dropbox (which it does) andGoogle docs etc. then I see no reason to not be competitive.

  • SockRolid

    Re: When Apple changed its name from Apple Computer, Inc. to Apple, Inc. there was a clear shift from just computers to consumer electronic devices, like the iPhone and iPad.”

    I think that’s what Steve Jobs and the Apple executive team wanted the world to think. And yes, that’s what the world does think now. That Apple put their “computer” business into maintenance mode and that they’re working on building out their consumer electronics business.

    But what Apple really did was to turn mobile consumer electronics devices into computers. iPhone isn’t a phone with apps. It’s a computer with a phone feature. iPad isn’t a “media tablet” with apps. It’s a post-PC computer with media.

    No, Apple wasn’t the first to try that. Microsoft tried for decades with “Windows Everywhere.” Didn’t work. They just didn’t get it, and they didn’t have anything like the iTunes infrastructure. But what I’m saying is that the name change was a subtle misdirection that fooled the consumer electronics and computer industries. They still haven’t caught on.

    Re: “BlackBerry also announced that Alicia Keys would be the new Global Creative Director.”

    Love Alicia Keys. She has about 1000% more soul and talent than Beyoncé. Yelling nursery rhyme-like lyrics really fast simply doesn’t do it for me. Alicia sings like she really feels it. Like she’s actually telling us something about herself.

    But yeah. Rim, er, BlackBerry-R-Us needs more than PR at this point. They need a miracle product. They’ve never had one, and at this point they probably never will.

    • Space Gorilla

      I was just about to point this out, thanks for saving me the time. Apple did, in a fairly sneaky fashion, shift computing to the consumer. They’ve disrupted a couple industries by introducing computing devices that people initially thought were something else. I expect they’ll do something similar in the living room with TV/gaming. They’ll introduce a consumer-facing computing experience, but most won’t recognize it as that.

  • The Jim Dalrymple problem… Pointless article!!!

  • Jim, I’m not sure what the expectations were here. Are we reasonably expecting a company to come out with a mobile OS and device(s) that killed all competition in one fell swoop?

    This is the 1st version in their new ‘mobile computing platform.’ Response from some ‘experts’ have been mixed. From those consumers who have purchased it, they are quite impressed. This is only the beginning of where things can and will go.

    What you can tell with this release is that BlackBerry is a new company. Between marketing, to product delivery, to developer relations, to PR, etc. etc they have significantly changed.

    What is also important is that even though trolls have come out hard, there are others who weren’t even considering BlackBerry who are now back. Rogers in Canada keeps saying that 50% of their pre-order are from non-BlackBerry subscribers. This is a HUGE deal. It’s not just getting existing users to upgrade. It’s getting previous users to upgrade to BlackBerry10. We’re seeing both, which is an interesting trend.

  • What you’re missing here is it gives those Blackberry lovers another choice. Stay with what they love or move over to the others. Also, iOS and android developed over time to the consumers needs and wants. Give bb10 5 years to grow like the others and your comments may be different than they are today.

  • Jim,

    The problem I see so far is that BlackBerry has not been able to communicate why the Z10 is worthy of our attention.

    Yesterday’s SuperBowl was an occasion to do that, yet they produced an ad that was just a whole load of s**t – I learnt nothing about their offering, only that they’re bad at choosing and managing ad agencies.

    What are the three things that the Z10 does that puts it way ahead of the iPhone and Android? Start telling me that, and it might start earning them a few points of market share.

    • Completely agreed.

      And then at the end of the ad they ask ‘what can’t it do?’ … I don’t know. Why the hell did you just show me the device doing nothing? I just saw a guy on fire, with cement legs.

  • I would choose the Z10 as my device, if iPhone didn’t exist.

    I really like a lot of things, specially the UI.

    Some people might say BB10 doesn’t have a killer feature, I think it has: the keyboard, the virtual keyboard.

    It seems the technology for predictions and adjustments to learn how you type is a BIG differentiator from the rest of the market. For people who does a lot of e-mail (and yet don’t want a physical keyboard), i would say BB10 is a great product, specially when you value good hardware design AND an excellent browser (actually, faster than Safari and Chrome).

    Why I don’t choose it them? Well, I prefer iOS interface, and specially, I own a Mac. So, I prefer integration.

  • John Peters

    Average response? Really? I must be reading different blogs. I guess some people will always be bitter and want to spread their negativity. I, on the other hand, will be getting my hands on a Z10 as quickly as I can.

  • Some examples to support your claims would be helpful.

    What about their new features wasn’t blockbuster?

    What were some of the responses from the media that you have characterized as average?

    What makes you so sure BB didn’t give people a reason to switch?

    I think you’re missing the point of the BlackBerry name change. It’s pretty much the opposite of what Apple set out to do – rather than saying, “Our focus is expanding” like Apple did, BB is saying, “Our focus is now more targeted than ever.” That seems like a wise move to me.

  • Mike S.

    Absolutely RIM and their former executives deserve criticism for their slow response to IOS and Android. But I’d say a lot of the recent criticisms were downright petty. There was no encouraging remarks about the company or their products leading up to BB10.

    RIM was caught off guard by the iPhone like every other cell company. They had a lot of catching up to do. Live Steve Jobs said the iPhone was 5 years ahead of everyone else. RIM tried to introduce some new products in the meantime but they weren’t good enough. They made mistakes along the way for sure. They also decided to go their own route with their own OS rather than licensing Android which made their job harder. Now after numerous delays they have caught up with the competition. Hardware-wise they are on par with the competition. Where they lack is their app ecosystem and this is critical.

    Heins has said for some time that their goal is to become the third place provider. It would be foolish to say that were going to try and knock out Apple or Google with BB10 and they never said they were going to. But third place is up for grabs if BB can knock out MS. That much is possible. Nobody expected BB10 to blow away the competition and the company never said that it would.

    BB can make inroads if they can build up their App ecosystem and start to attract more developers.

  • RIM had plenty of time to catch up, but spent most of it in denial. Catching up isn’t enough, especially if you’re judging them by the same standards you judge Apple.

    • Having seen the pertinent parts of the keynote and read articles on the new OS and Z10 on TechHive, I kept wondering why RIM didn’t buy WebOS from HP. The UI and UX is strangely similar in some way and WebOS was a developer favourite. It also was a distinctively different product, something which I have trouble saying about BB10.

      • Sounds like more of RIM’s “not invented here” arrogance.

        Heins’ presentation made me uncomfortable in almost exactly the same way as a former employer’s end-of-year all-hands “town hall” presentation. Our very worried section supervisor had exhorted us to enthusiastically applaud everything the company’s president said.

        Perhaps he thought the press would be covering the event.

        • Ouch.

          Had HP not totally wasted their opportunity we might’ve had another actual competitor in this space.

          My fear is that BB is too focused on their QNX platform—something they didn’t invent either—whether it was because it was too expensive to ignore, or because they see some kind of cost reduction potential when using QNX for appliance development, or because someone up-high’s love child.

          I want to perpetually kick Apotheker in the nads for killing webOS. Hence my thinking that RIM coul’ve used this to their advantage.

          • What little I heard about WebOS suggests to me that RIM wasn’t the best place for its use.

          • I suppose you’re right. To me RIM has the same basic problem that Microsoft has: Nobody is willing to call stupid ideas out for what they are.

            I guess this is simply wishful thinking on my part. I was a PalmOS user back in the day and very close to choosing WebOS over iOS a few years back. Maybe it’s rooting for the underdog, but I thought WebOS had some great ideas.

          • I remember seeing a couple of Pre phones in public. Asked one guy how he liked it. He seemed happy, without having a nerd agenda to proselytize.

          • Ok, first of all, I had to look up that word. Then I wrote it down. You’re keeping me on my toes here 🙂

            I used a 2nd gen. Pre for a few weeks and really liked it. The hardware looked fresh, the UI and UX were not for geeks, but at the same time allowed tinkering on a level that’s not possible in iOS. I’m relatively sure that I’d have switched to iOS at some point, but WebOS’s at-a-glance paradigm and the meaningful gestures had me believing that it was more of a competitor to iOS than Android.

            Some of the things that I liked about WebOS are actually present in Windows Phone 7/8. Microsoft did a good good on these systems (at least in terms of the UI paradigm).

  • Bobby

    More junk from a long forgotten company.

  • even if they hit it out of the park they wouldn’t get any traction. apple is entrenched and Samsung gets the scraps.

  • Well, at least the 70K apps available for BB10 are malware free. That should count for something.

  • I do not understand the name change. It’s as perplexing as Apple changing their name to “iPhone”.

    • Misdirection, masquerading as significant change.

      • That, and the tacit admission that they have only ever made one device of note, and it’s going to make or break the company.

        • “Thank you, Mike Lazaridis, for guiding us into the future.” But only four years of it.

  • Daddeekool

    No sufficient reason yet given, to switch back to Bberry. Battery drain issues, some buggy software, possibly a bad batch of devices from their assemblers, not encouraging at all

  • Brijinder

    I got my Z10 yesterday and it truly stick to comments posted below. Camera is unable to start all i can see is a black screen. 🙁 pure wastage of money.