Apple is the largest mobile phone vendor in the U.S.

We estimate Apple shipped 17.7 million mobile phones for a record 34 percent share of the United States market in the fourth quarter of 2012. This was up sharply from 12.8 million units shipped and 25 percent share in Q4 2011. Apple has become the number one mobile phone vendor by volume in the United States for the first time ever. Apple’s success has been driven by its popular ecosystem of iPhones and App Store, generous carrier subsidies, and extensive marketing around the new iPhone 5 model. Samsung shipped 16.8 million mobile phones in the United States, for 32 percent share, during Q4 2012. This was a good performance from Samsung, as its market share rose 5 points from 27 percent a year earlier, but it was not enough to hold off a surging Apple. Samsung had been the number one mobile phone vendor in the US since 2008, and it will surely be keen to recapture that title in 2013 by launching improved new models such as the rumored Galaxy S4.

  • Martin Johnson

    Pretty interesting considering in 2012 Samsung spent nearly $12bln in advertising and promotion vs. Apple’s < $2bln. Really makes you question the narrative of waning Apple popularity.


  • Domicinator

    Apple is doomed for sure. Android is winning.

    • rattyuk

      Where’s your /s tag?

  • Tvaddic

    The top Samsung product and the top Apple product comes out at almost opposite times of the year, when the S4 releases Samsung will be number one, when the next iPhone releases Apple will be number 1.

  • Fernandš 

    always funny to remember the comments from a well known CEO of the a northwestern tech company in 2007…

  • John C. Bland II

    Wow, Apple jumped 9% to Sammies 5. Impressive growth continues.

  • DigitizedSociety

    Sell Sell Sell… they are doomed!