RIM exec grilled on what they learned from iPhone

This is hilarious. Much respect to the BBC.

  • I can’t tell if the guy being interviewed either had a tonne of nerve or was just nervous as hell. Either way, it’s pretty ridiculous.

  • satcomer

    I love when the interviewer said” You sound as if you are reading from a press release”. I wish more tech bloggers take a lesson from that!

    • If I had to guess, I’d say tech bloggers are more inclined to feel privileged for getting an interview with a major tech company, whereas in the BBC’s case the privilege is that of RIM’s. It’s no excuse for not standing up for yourself as a journalist, and it’s sad when journalists pander to their subjects, but I imagine that’s where the difference lies.

    • For the most part, “tech bloggers” aren’t journalists and don’t know how to do a good interview.

  • Timmy

    That is hilarious! No, it’s actually quite sad. Oh, RIM, stuck in another time. You know at heart, RIM’s business has always been about the corporate market, not the consumer market. And it shows.

  • What a useless set of canned responses.

    • rattyuk

      It was the same response. Many times. Sort of carry on regardless.

  • Talk about staying on message.

  • Winski

    1) Sounds like an in-experienced Steve Bomber… can’t o(r won’t) answer the most basic non-talking point questions…

    2) Left out the “REST OF THE WORLD” !! Smartphones are NOT communications devices anymore… Barely a phone.. What about your overall ECO-System BB?? Can you expand beyond to embrace multiple environments??

    3) Not to be a smart-as*, but BB can’t have a big pile of cash about… IF Apple, Samsung, Nokia, Google, Microsoft deploy their VAST legal teams against BB – THEN what??

    Just saying…

  • Well, laugh t the guy as much as you want, the BBC gave RIM three minutes of free air time. At the end of the day what matters is that RIM is in the news with its new product.

    • lucascott

      They are called Blackberry now, not RIM

  • Wow an actual interview that isn’t just a paid press release/advertisement.

  • stefn

    So sad.

  • “It’s like he’s trying to speak to me, I know it. I can’t understand what you’re saying. Say the first thing again.”

  • Luděk Roleček

    It’s hillarious and painful to listen at the same time. But to be honest, what would Tim Cook say when asked “What did you learn and what parts did you take from Android? These people simply can’t give an honest answer because of all business/legal/shareholder implications. That said, he really used business speak to the new extreme in this “interview” 🙂

    • You should watch a few Tim Cook interviews, particularly the one with Brian Williams where he admits that Apple “screwed up” over Maps. That tool from RIM didn’t even sound like he was trying to answer the interviewer’s questions. He had his script, and he was sticking to it, no matter how much of a ball-bag he ended up looking.

    • lucascott

      Cook’s answer would likely be something like ‘basically nothing, because we don’t look at what everyone else is doing when we design products. We look at what we think is the best thing to do at the best time. Which is why, despite Android etc having it, we haven’t put NFC in our phones. It’s not the right call, at least at this time.’

  • As if the journalist actually expected a real answer?

    “What have you learned from the evolution of the mobile market that you have brought to BlackBerry” … bet he would have answered that question. Obviously baited question was smartly ignored.

    • Are you sure you watched the same interview? I didn’t see anything smart.

  • It’s an “interesting” sound bite. The interviewer was rightly trying to get a “real” answer and not the obviously rehearsed ones the guy was willing to give. But it may have crossed the line into badgering. That being said, the subject should have anticipated the question and been ready with a real answer.

    That being said, this IS the way interviews should be done. Ask a question, expect a real answer.

  • It’s official. There is a point where you can no longer think for yourself, where PR speak completely takes over your soul. This guy has crossed it.

  • tyr

    It’s the Jeremy Paxman school of interviewing, he said something like “you ask a question until it has either been answered or any viewer can see that it in fact has not been answered.” I wish more interviewers and especially the ones interviewing politicians took that to heart.