Microsoft hires designer who created rebranding concept Posted on Tuesday, January 22nd, 2013 at 5:50 am. PT Written by Peter Cohen Good for Andrew Kim for making an opportunity for himself. Hopefully his talents won’t be wasted at Microsoft. JohnDoey The best he can hope for is to do well enough that Ballmer fires him to protect his CEO position. Microsoft is only 2 years away from being the minority PC maker. What we just saw with iPhone taking over 50% of US smartphones is due in about 2015 for iPad with low-end PC’s. The Mac already has 90% of high-end PC’s. So he had better be a Microsoft fanboy. You need to be these days. samuelcaddick But his rebranding looked terrible and still does now that I see it again.