When is a logo not a logo? Posted on Monday, January 14th, 2013 at 12:27 pm. PTWritten by Jim Dalrymple I must admit there is a lot going on there. Maybe FIFA should back off of the requirements and let the artists be artists. Moeskido They call it an “emblem.” I call it an inability to make a choice. Mother Hydra doesn’t it just scream PC badge? So fugly Moeskido It’s a committee decision, made in the face of a autocrat who has no taste. Jeremy As a die-hard soccer fan, I’ll just say that if FIFA does something, it’s probably wrong.