While Apple released one new iPhone last year, Samsung let loose a whopping 37 different phone variations. (For those keeping score, HTC released 18, Nokia introduced nine, and LG launched 24.) Certainly good hardware design played a role in Samsung’s healthy sales. But it also didn’t hurt that the company flooded the market.
Apple puts all of its efforts into making one great product for users. Clearly everyone else is just throwing as much at the market as they can.