Apple to be awarded a Technology & Engineering Emmy tonight

Apple on Thursday will receive a Technology and Engineering Emmy Award during a special reception in Las Vegas.

Apple is being given an award for an “Eco-system for Real Time Presentation of TV Content to Mobile Devices without the use of Specialized Television Hardware.” It’s not quite clear what that is, but it sounds a lot like the company’s cloud infrastructure.

According to the organization, “awards are presented to an individual, company, or to a scientific or technical organization for developments and/or standardization involved in engineering technologies which either represent an extensive improvement on existing methods or are so innovative in nature that they materially have affected the transmission, recording, or reception of television.”

The event takes place tonight at the Bellagio Ballroom in Las Vegas.



  • marv08

    This award’s title sounds like something not even MS could have come up with as a product name.

    Well, awards are about achievements, aren’t they?

  • http://twitter.com/jordan_yee Jordan Yee

    Sounds like it could be for HTTP Live Streaming

  • dr.no