We all know the “four horsemen” of tech: Amazon, Apple, Facebook, and Google. These are the companies that pretty much everyone agrees will shape the foreseeable future of the tech sector. In some circles, that list makes waves for who is not included: Microsoft. But any rational thinker (meaning those outside of Redmond or anyone who hasn’t made a career as a .Net developer) knows that Microsoft simply no longer belongs on that list.
But that doesn’t mean the list is perfect. In fact, I do think there’s an omission that’s becoming a glaring one: Samsung.
MG makes some interesting arguments about why Samsung should be the fifth horseman. There is no doubt the company is huge and has a lot of resources, but for me the question is can Samsung predict what consumers will want before they know they want it.
That’s one of Apple’s greatest strengths. They’re working on products we don’t even know we’ll want yet, but when they’re released, we have to have them.