The State of The Loop, and some changes

I wanted to take a minute to thank all the readers of The Loop in 2012. You are the most incredible group of people, and I really appreciate the fact that you take the time to read the site and offer your feedback.

2012 was incredibly successful for The Loop. It doesn’t matter if you look at traffic, the number of people that signed-up for a $3 monthly membership, the sponsors that chose The Loop, or the exposure the site received in the mainstream media — everything is way up.

There was a lot of money invested in The Loop in 2012, allowing us to continually get things like better servers and content delivery networks, so the site loads even faster. That investment is not only going to continue in 2013, it will increase quite substantially in a number of areas.

I have some things planned for 2013 to make The Loop even better for the readers. However, one thing that will not change is the honesty with which we deliver our opinions on the news. I also have no plans to change the main design of the site, unless it is something that enhances the site for readers.

I will tell you one thing that is coming very shortly — The Loop will get a responsive design. That means when you visit the site on your mobile device, like an iPhone, the site will be formatted specifically for that device. That means no more pinching and zooming just so you can read the stories. We’ve been working on this for a while and I’m excited to launch that feature.

There are other changes coming too, but it’s far too early to talk about those.

Thanks to Peter, Shawn, and our families. And thanks to you, readers, for all of your support.

  • Dylan Seeger

    Thanks for everything, Jim.

  • adrianoconnor

    Good stuff. Happy New Year, Loop people.

  • Haysdb

    Really happy to hear about the responsive design. Reading the site on my iPhone is a pain.

  • deviladv

    Thank you Jim! Loan me $5 and you can have a Heineken on me! 🙂

  • John David

    Thanks go to you, Peter & Shawn as well as all the folks who contribute to the back and forth we have here & on Twitter.

    I’m honored to be part of this great site & it’s thriving community.

    Here’s to a better 2013 for all!

  • Mattekman

    Thanks guys. This is my favorite Apple/tech blog. Once I get out of grad school (i.e., have disposable income) I plan to become a supporter.

  • Great site. Thank you so much. Happy New Year!

  • Jay Martin

    You guys are awesome – one of the few sites I always read.

  • Thanks for good journalism, Happy New Year!

  • xtophr

    Hello, Mr. Dalrymple,

    I very much like the things you post, but this site is to me a substitute for sites I like better. It seems your blog lives in the slipstream of other sites. I hope you find your voice in the coming year, or at least that you post more often, and with more conviction.

    All the best in the new year, Your faithful reader,


  • Love the site……..Looking forward to 2013! Happy New Year.

  • I’d like to see more prominent bylines.

    For example, a gaming entry should feature peter’s signature,

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  • New kind of journalism. Just as it should be. Good job guys !

  • Thanks to you for curating good content. It’s been an enjoyable part of my reading routine.

  • Jim, whatever you do, the site will continue to be my number one source for Mac and other news. Keep up the outstanding work. You ARE the best.

  • DanielSw

    Jim, I’m really glad you left Macworld. I really enjoy your writing.

  • WOW! Responsive design…that is just awesome. Happy New Year!

  • I just love reading your site everyday. I’m a big fan of minimalism and i love the way this site looks. I’m giving your idea for responsive design a big thumbs up. By the way, Kudos for a perfect ‘Yup’ record in 2012. I bet 2013 won’t be any different. All the best and Happy new year.

  • Thanks for a great year! I enjoyed the growth in the community discussion and the honesty. Keep it up.

  • Janov

    Thx Jim, keep up the good work!

  • Mark Struzinski

    Jim, love the site and everything you guys stand for. Best of luck in 2013 and I look forward to seeing what is ahead.

  • Excellent news and well-deserved success.

  • Happy New Year Jim & The Loop!

  • Jim, Peter, thanks for putting the time and resources in making The Loop what it is today! I’m a big fan and frequent the site on a daily basis for your amusing and revealing commentary on all things Apple. Keep up the good work!

  • yjsoon

    Congrats Jim and co 🙂 All the very best for 2013!

  • Happy new year.

    Best wishes

  • Jim H

    So glad to hear that The Loop will be working on my iPhone and iPad! great work Jim and Peter, hope to see much more to come. I used to read Macworld first but now I check in here first. I love the honesty and appreciate the articles as well. Good luck and great job to all involved.

  • Thanks for doing what you’re doing. And reminding me I needed to buy a membership. Annual subscription, done. Please ensure at least one Heineken is purchased from those funds. 🙂

  • Jim, Peter, Shawn,

    thanks for all your passionate work over here and elsewhere. The Loop has been my favourite Apple related site ever since I switched to the Mac and I wouldn’t want to miss is.


  • Matthias

    When you do responsive… please don’t disable zooming.