17.4 million devices activated on Christmas Day

In order to appreciate the magnitude of new devices activated on Christmas Day, Flurry established a baseline using the average from the first 20 days of December. Over this period, daily activations averaged around 4.0 million per day, with variance of a few hundred thousand in either direction per day. On Christmas Day, activations soared to more than 17.4 million, a 332% increase over the December baseline. By comparison, Christmas Day 2011 held the previous single-day record, having reached 6.8 million device activations. Christmas 2012 is more than 2.5 times larger than Christmas 2011, which surpassed its own baseline by more than 300%.

There are lots of happy people out there.



  • Domicinator

    I wish somebody would give some figures on what percentage was iOS.

    • rattyuk

      Wouldn’t want to do that now, would they?

      • Domicinator

        If they can give a hard number on the total, I don’t get why they can’t split the numbers out. After everything I’m reading about iPad Mini being yet another hit, I imagine it’s skewed more toward iOS.

  • time zone curious

    Their tabletop time-of-activation graph, is that in one time zone, or normalized for time zone?

  • tylernol

    there are a lot of happy customers. Then there are the customers who got a Kindle Fire. Not so much.

  • tylernol

    but seriously..why not break out android versus iOS ? What are they trying to obfuscate here and why?

    • http://twitter.com/Moeskido Moeskido

      Those numbers are more valuable.

      • tylernol

        ah, selling them to interested parties then.

        • http://twitter.com/Moeskido Moeskido

          One assumes. Wouldn’t you save your more valuable data for people who’d be willing to pay more?

          And of course, misinterpret anyway.